Last week we talked about improving conversion rate and boosting installs by optimizing app screenshots. They really have a huge impact on conversion rate, a crucial part of the App Store Optimization (ASO) process, and downloads, so today we continue with this topic and take a look at the most used tools for creating and designing perfect screenshots for mobile apps.
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Why are the App Screenshots so important?
Let’s take a look at the main sources of app discovery:
As we know from Apple, search plays a huge role in how users discover apps, with search queries accounting for 65% of downloads from the App Store. After performing their search, mobile users come across a variety of apps related to their search query, and at this point the graphic assets play a key role in user decision about installing.
Screenshots make up almost two thirds of the space of the listing in stores search results. It is definitely the most visible element for the users, especially on the App Store, where they are visible without opening product page. Experts in A/B testing, Splitmetrics have found out that optimized screenshots can increase likelihood of user downloading the app by over 30%.
10 Tools to Create Amazing App Screenshots
Screenshots work as a bait for users, grabbing their attention and convincing to download a mobile app or game. The users certainly know how to see and identify a great product from the screenshots, but how do we create amazing images that help us boost app installs?
We have tried and selected various tools, to identify the best of them to use for your apps. Our tip is to test them all and choose the one that fits best your design needs!
AppLaunchpad allows you to design beautiful screenshots from pre-designed templates for different iOS and Android devices. Build them by customizing backgrounds, fonts, colours, and export them in all device sizes for App Store and Google Play.
There is a free plan to start from, and 25$/month or 99$/year Pro plan, which is a one-time payment that unlocks additional device styles, premium templates, possibility to upload your own background image and other premium features.
2. App Screenshot Maker
App Screenshot Maker from AppInstitute is a FREE tool to create app screenshots in minutes, and meanwhile “focus on making the best product possible”.
Fast and easy to use, this tool allows to customise layouts, colours and backgrounds, to create and export them in all device sizes for iOS and Android.
Before joining Google, Launchkit was a suite of different tools for developers to create, launch and monitor their apps. Now it is available as an open source (you can get it on GitHub) or for the users who have registered before July 2016.
Launchkit Screenshot Builder is a beautiful editor to design custom screenshots for stores and export high-resolution images with specific Android and iOS devices requirements. You can design screenshots for App Store and Google Play Store at the same time and even create the images for tablet devices.
4. Snapshot by Fastlane
Snapshot promises to resolve the most common issues with existing screenshot-making techniques:
- Wrong scaling with blurry font.
- Using incorrect device frames for various screen sizes.
- No landscape support in most of the tools.
Automating the process of creating screenshots can save hours of work for developers and marketers and minimize the frustration from having to correct a spelling mistake or any other minor detail – you will just have to run the script again, and they will be ready in minutes 🙂
appure is a competitive alternative to screenshot making tools, with an upgraded Plus plan unlocking all features with a possibility to work with 10 different apps at only 7.50€/month.
With appure you can customize the layouts, fonts, markups, device positions and shadows, and much more things to create unique screenshots for your app. It also offers to localize them in 28 languages that are now supported on App Store and Google Play Store. Designing with appure is easy!
6-7. MockUPhone & ShotBot
MockuPhone is a free tool for developers and mobile marketers, that allows to frame screenshots in different device mockups. It currently supports iPhone mockup, iPad mockup, Android mockup and TV mockup.
Specifically for uploading screenshots to the App Store, there is a tool in MockUPhone suite: ShotBot.
Placeit is another great service to use mockups to create screenshots from different devices. With it simple drag and drop system and a library of thousands of high-resolution mockups, you can design them in nearly all possible backgrounds and from different angles.
The pricing is based not on the subscription, but on a number of hi-res images you need to download, with 29$ for 9 images, and 99$ for 31 images.
Promising to save your hand from click exhaustion (:P), StoreShots offers a bulk upload and framing the screenshots based on any device that the users might have (for App Store only). You can customize layout, backgrounds, fonts and text position and localize the text and description inside the StoreShots.
Automated structured export to iTunes Connect is available with integration with fastlane’s Deliver. Pricing is per exports: FREE up to 30 exports, 10€ per 100 exports, 20€ per 250 exports and for 50€ you can get a thousand of exports.
10. DaVinci Apps
DaVinci is the last, but not the least, amazing builder in our list. Fully customized templates, devices, colors, framed with image size requirements from App Store and Google Play Store.
You can create screenshots effortlessly for free (with watermarks for Pro devices), or subscribe for a Pro Plan for 99$/year.
So here is our list of top 10 essential tools to design the screenshots for your app.
Screenshots are an integral and essential part of Store listing, and deserves our full attention. They are usually the first thing the users see when they come across the app, and their main role is to leave an impact and provoke a desire to download it. Remember that ASO is not only about traffic, it is about traffic + conversion.
There are many tools you can use to take screenshots and even automate this process for different languages and devices – so be creative and impress with them!
Monitoring Conversion Rate with TheTool
BTW, did you know that you can track Conversion Rate daily per country on App Store and Google Play Store with TheTool? Sign up now and enjoy our free trial to discover all our ASO features!
Which tools do you use? Share with us in comments! ⬇️