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Google Play Developer Console now is Google Play Console…
Almost 2 weeks have already passed since 2017 edition of Google I/O developer conference, and since then we are reviewing the new features in Google Play Console. We love doing research and being up to date with everything related to the new developer console!
Google ecosystem continues its growth, and with more than 2 billion active Android devices, it has already reached 1 billion monthly active users in Play Store. As the company revealed at Google I/O 2017 developer conference, only the last year the users from 190 countries have installed 82 billion apps, and the number of developers of apps with over 1 million monthly installs is growing by 35% year over year.
In 2017, a set of exciting announcements has been made about the new features of Google Play Developer Console (which from now on is called Google Play Console for Google have mentioned that the console is not used only by developers today). The console exists since 2012, and ever since it has been constantly improved to help developers growth their app businesses and to increase the quality of their apps.
Today we will have a look at the improvements and new features related to App Marketing and particularly valuable for App Store Optimization (ASO).
Google Play Console news and updates
Evaluating performance of an app is the most important step towards increasing its quality, so in order to provide developers with easier and more flexible access to the key metrics of the app, Google has updated Statistics page. The developers will be getting more data and can compare two different metrics effortlessly:
With Android vitals showing experience of the users who have downloaded an app or game, developers can now get to use anonymized aggregated data from opted in devices to understand and control key aspects of app performance: stability (crash rates, App Not Responding rates), battery usage and render time (slow rendering and frozen frames).
Developers can now benefit from higher volume of data and quickly fix bad behaviours of an app, therefore improving user experience and increasing app store ratings.
In their I/O keynote Google has mentioned that it will start taking into account Android vitals data in their algorithm of ranking and giving visibility to apps and games in the Google Play Store.
Learn more about Android vitals here.
Pre-launch report, that shows the results of testing an alpha or beta of an app to detect and timely fix crashes before launch, has been updated with more controls and more devices coverage, including Android O devices. Fixing bugs and issues before the launch is great for the ASO, because none of the issues will affect the ratings of an app when it will be released.
Besides that, Google has also added a release dashboard for tracking a release and monitoring if the launch is going as planned, and a device catalog that shows installs, rating, and revenue contributed by each device type.
Google is visibly focused on providing a greater user experience. Instant Apps will benefit with the same release management dashboard, gather feedback from pre-release and only launch with a ready and stable product.
The acquisition report in Google Play Console is now including retained installer data, providing the developers with insights about the driving channels and geography of their apps users, their buying and installing behavior and retention. This is a great revelation for optimizing app marketing strategy, that enables developers and marketers to focus on the users who bring value for their app businesses.
Another blast for marketers is an updated review analysis of the app available in Google Play Console. Reviews history is now showing the past conversations with the users and the history of updates of their ratings, including the effect that developer’s replies have on ratings and user sentiment. Review analysis covers more languages now, which makes it possible to gather insights on how to improve an app seen from a perspective of different people who are using the localized version of an app.
With the number of active subscribers having doubled in the last year, subscriptions have become the fastest growing business on the Play Store. In the new subscription dashboard in the Google Play Console, the developers can analyze the performance of their subscribers, the revenue they bring, retention and churn rate.
And here so far are all the new features of the Google Play Console related to ASO that have been presented at Google I/O 2017.
Stay tuned to get updates about App Store Optimization and Mobile Growth!
Source | Android Developers Blog
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