How to Use HTML & Emoji in your Google Play Store App Listing

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In the last post we talked about optimizing title, short and long description, and other textual On-Metadata for ASO on Google Play Store. In many cases we gave an advice to use rich formatting and emoji in your text. Today we will take a closer look and explain some details about how to actually use HTML & Emoji in the text fields of your app store listing on Google Play.

Inspired by the post by Moritz Daan from ASO Stack, we have decided to create an easy (and handy) guide to using rich formatting for ASO on Google Play. Keep on reading πŸ™‚

What is Rich Formatting? Can it be used in Google Play Store?

Rich formatting is a way of making the text visually attractive using HTML code. Google Play Store allows to play around with Title, Developer Name, Short Long (Full) Description and What’s New section, and apply HTML formatting, such as bold, italic, underline or color text, (only for Short & Long Description) and include any of numerous Emojis (in any of the textual fields! 😎)

Despite many obvious advantages, rich formatting is still not so widely used as we can expect. So why not apply it now?

Why do we need to use Emoji and HTML for ASO of Android apps?

Primarily, rich formatting will help us catch user attention. In ASO terms, the creative use of emoji and rich formatting can help with many things: highlight the important points, organize and structure the text, save space (for example, for important keywords), and ultimately, improve the conversion rate and convince the users to install.

There is no proven direct effect of using headings (H1, H2, etc) on improving keyword rankings on Google Play Store, but it can certainly keep the information more organized and clear for the users and, maybe, it affects SEO for apps…

You can find all emoji in website.

Below are some examples of how does HTML and Emoji look like when included in different elements of the Google Play Store listing:

Google Play - Rich formatting & Emoji
Source: ASO Stack

How to use HTML formatting on Google Play

Using rich formatting for ASO of your app is very easy and very effective at the same time. There are a few rules that apply for different elements of listing:

Title, Short Description and Developer Name

HTML formatting is not supported in these fields, but you can include UTF-8 symbols and Emoji: βœ“β˜†πŸ‘

Full Description and What’s New:

For the Long Description and What’s New Section, there is a wider variety of HTML codes you can apply to format and structure your text. However, they will look slightly different in Google Play Store app and web.

Here is a table with codes that you can use for formatting Description and What’s New fields for your app on Google Play (originally appeared on ASO Stack blog):

Play Store (App)
Play Store (Web)
Notes practice:
<a href="">Link:</a>
(this way the link appears both in app and web)
<a href="">TheTool</a>TheToolTheTool
<font color="blue">Blue</font>BlueBlueColors are not supported in web
<h1>Header 1</h1>

Header 1

Header 1Best practice:
<h1><b>Header 1</b></h1>
<h2>Header 2</h2>

Header 2

Header 2Best practice:
<h2><b>Header 2</b></h2>
βœ“β˜†πŸ‘βœ“β˜†πŸ‘βœ“β˜†πŸ‘UTF-8 and Emoji are supported
&raquo;»»HTML characters are supported, rendering depends on the font
A<br />BA
Line breaks are supported
<img>,<font size="20">,<center> Not supported

Rich formatting and emoji for app listing – examples

Here is how the use of rich formatting and emoji looks like when applied to different elements of Google Play Store listing:


Emoji App Title Google Play
Free Music MP3 Player


Long Description - Rich Formatting Google Play

What’s new:

Rich Formatting - What's New Google Play
Subway Surfers

HTML Rich formatting + emoji on Google Play – conclusions

Rich formatting and Emojis give a nice “bonus” to working on App Store Optimization for Google Play. They can be used in different text elements of app listing: in Title, Short Description and Developer Name they aim to catch user attention to the app, and in Full Description and What’s New sections they help to structure the text, highlight the important points, illustrate and give a bit of personal “touch” to your text.

Are you already using emoji and HTML formatting in Google Play Store apps? Tell us in the comments!

Liked the article? Share it with your friends and colleagues – thanks in advance!

How to Use HTML & Emoji in your Google Play Store App Listing
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Katerina Zolotareva

Katerina Zolotareva

Katerina is Marketing and Customer Success Manager at TheTool. She loves writing about App Marketing and Mobile Growth and helping app developers promote their apps! :) Follow her on Twitter or contact via LinkedIn

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5 thoughts on “How to Use HTML & Emoji in your Google Play Store App Listing”

  1. I thank anchor tags are not working anymore. I tried in my app listing Notification History log but it didn’t work.
    Can you please confirm this?

  2. Thanks for finally talking about >How to Use HTML & Emoji in Google Play Store Apps βœ…πŸ˜πŸ’ͺ <Liked it!

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