June 2017 update: introducing ASO competitors benchmark and improving performance

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EXTRA EXTRA: Now you can monitor your competitors with TheTool!

May was an intense -very intense- month at TheTool. The whole IT team was 100% focused on optimizing performance, fixing some minor bugs and publishing a new feature you will love… Meet our new full ASO competitor analysis!

ASO competitors benchmark

Many of you have been asking us for a new feature in TheTool that would allow to monitor the competitors of your mobile app or game in Apple App Store and Google Play Store. Finally it’s here!

All our paid plans allow users to add competitors:

  • Startup plan – 1 competitor
  • Growth plan – up to 3 competitors
  • Ninja plan – up to 5 competitors

BTW, we’re reminding you that our paid plans have a  FREE Trial. Don’t miss it!

ASO competitors: Top Charts Rankings

Which positions in Top Charts of each category (free, paid, grossing) are your competitors ranking for? What is their trend or evolution? Check it out now with our new Top Charts Rankings for competitors module!

Top Charts Rankings (Competitors ASO)

ASO competitors: Search (keywords)

Optimizing for Search is a MUST for every app or game developer.

Which positions in Search are your competitors ranking for? What is their trend or evolution? With our new Search module you can compare your app’s keywords positions versus your competitors’ in 91 countries. See in one chart your app’s keywords rankings distribution alongside your competitors’.

Keywords Rankings Distribution

Keywords Rankings Distribution

Keywords Rankings

App Keywords Rankings - Competitors

ASO competitors: User ratings

User ratings analysis at glance. Check it for a selected period of time:

User ratings competitors - TheTool

Or All time ratings:

All time user ratings for ASO

Did you know that user ratings are a crucial ASO factor for Search and Conversion Rate optimization?

How to add and track competitors in TheTool

Follow these simple steps to add competitors to any app of your TheTool account and start tracking them all.

1. Go to your app and click on “competitors”

Add Competitors step 1

2. Search for competitors or add suggested ones

Add competitors - step 2

3. ENJOY! 🚀

Also, you can add competitors (and suggested keywords) when you add a new app in your TheTool account.

To sum up

Monitoring the competitors is one of the key aspects of App Store Optimization and now with TheTool it’s easier than ever before!

We hope you enjoy the new features 💛💛💛

Do you like our new competitors feature? Please, share your thoughts and opinion. Feedback is welcome!

Feel free to share our new ASO feature with your contacts. Thanks in advance!

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Daniel Peris

Daniel Peris

CEO of TheTool and PickASO, the app marketing agency leader in Spain. He has generated over 25,000,000 downloads for his own mobile apps.

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