TheTool & PickASO at the App Promotion Summit Berlin 2018 #APSBerlin

For the 5th straight year, PickASO and TheTool took part in the App Promotion Summit Berlin 2018, an event full of novelties and tendencies about app marketing.

APS Berlin Banner

Once again (and it’s been 5 years already!) TheTool and PickASO went to the App Promotion Summit Berlin 2018. This year’s edition took place on December 6th in Hotel Adlon Berlin, and all attendants interested in our App Store Optimization platform could come to our booth and ask for a demo. Our team explained the several advantages of using TheTool: Global ASO Report, ASO Score, Organic Uplift, Competitor Tracking, Keyword Research and Suggestions, API, and many more, plus new exciting features coming up soon! If you’d like to know more about TheTool’s functionalities, Start your free trial

TheTool demo during APS Berlin 2018
We did a lot of demos of TheTool at our booth during the APS

Workshop “How to Make Money with Apps + ASO” by TheTool

We also participated for the second time as speakers at App Promotion Summit Berlin with the workshop “How to Make Money with Apps + ASO”, carried out by Daniel Peris, our CEO and co-founder, and Katerina Zolotareva, our Marketing and Customer Success Manager here at TheTool. During the lecture they covered the following topics:

  • How to choose a profitable niche for an app
  • Building an infrastructure (analytics, monetization, communications – SDKs and MBaaS)
  • How to market your app with ASO + growth hacks
  • Monetization and Tracking
Workshop on How to Make Money with ASO
Daniel and Katerina during the workshop “How to Make Money with ASO”

However, don’t worry if you missed it, as you can see the slides here:

App Promotion Summit Berlin 2018: Topics and Speakers

The 5th edition of the congress was held last Thursday, December 6th, from 8 am to 7.30 pm, on which we had the opportunity to learn about trends and curiosities about app marketing, thanks to recognized professionals, in the form of conferences, roundtables, and workshops.

Mobile Growth: New Channels

The inaugural session was delivered by Thomas Petit, Growth specialist that explained how to make our app grow with Pinterest Ads. He gave valuable insights on topics such as the audience, how to create a campaign, impact, and examples. You can take a look at his presentation if you’d like to!

Thomas Petit's lecture on Pinterest Ads
Thomas Petit during the inaugural session at APS Berlin 2018

After Thomas, Sandra Wu, Digital Marketing Manager at Blinkist, took the stage and talked about how to make an app grow with inbound marketing. Later, Dennis Wakowsky, Senior Online Marketing Manager at Innogames, showed a case study on Google Universal Campaigns “The Ultimate Advertising Challenge”. Afterwards, Jegor Ivanov, Growth Product Manager at Jodel did a lecture titled “Growing Your App With Viral Loops”. The last growth session was “Finding High Growth App Channels in 2019”, on which participated experts such as AppsFlyer, GoEuro, Free2Move, Readdle, Blablacar, Lab Cave and Viber.

Social and Influencers

After a short break at mid-morning, the next topic was social media and influencers. Noam Auerbach, Head of Product at Yeay, showed the case study “Growing an App with Social Networking” on which talked about how to win over generation Z.

During the afternoon we could also learn from Tim Armoo, CEO at Fanbytes, who talked about “The Ethical Hacker’s Guide to Driving Downloads from Millennials”, an interesting session that told us the importance of emphasizing the thrill of a game while showing an app to a millennial.

Tim Aarco, CEO at Fanbytes
Tim Aarco, CEO at Fanbytes during APS Berlin 2018

Mobile Growth Tendencies

Then it came the turn for Mobile Growth. Renown speakers participated, such as Jeff Aksengor, Head of Global Growth Marketing at Too Good To Go and Christian Castro, Customer Success Lead at Leanplum, who talked about “Using Mobile to Build Movement”. There were other professionals that also shared their experience towards mobile growth: Owen West, Vp of Sales at Aarki; Christinne Cuyuhan, User Acquisition Manager at Runtastic, and Dave Bell, co-founder and CEO at Gummicube.

Christinne Cuyuhan, Runtastic
Christinne Cuyuhan, User Acquisition Manager at Runtastic APS Berlin 2018

App Engagement and CRM

After the launch break, we had an engagement panel with Marina Guz, VP Growth at Mimi; Paolo Cavigioli, Mobile Manager at Yoox; Parag Tahilramni, Growth PM at Fishbrain; Eva Hoefer, Co-Founder and COO at Kptncook; Ela Kreiefer, Vice President of Client Operations at Adikteev and André Kempe, Co-Founder and CMO at Solidarityapp.

Roundtable on Engagement
Roundtable about Engagement at APS Berlin 2018

Aitor Abonjo, Global Mobile CRM Manager at Hellofresh, talked about the growing need for marketing and product teams to work hand in hand, as well as about how to take advantage of chatbot personalization in order to have a closer treatment with clients and to improve customer loyalty. After that, Stefanie Steiner, Mobile Marketing Manager at Flixbus explained her engagement strategy and the lessons she has learned.


In this year’s edition, there was a new topic called Innovations, on which Jaime Bobillo, Digital Marketing Manager at LEGO, talked about how they created a safe social media for kids, and their next step is to create an ecosystem around them in the next 2 years.

There were many familiar faces in the app marketing world during a panel on Mobile Growth that was broadcasted live through Mobile Growth Nightmares Podcast, on which participated the following professionals: Gessica Bicego, Director of Performance Marketing at Blinkist; Andy Carvell, Partner & Co-founder at Phiture; Jacques Frisch, Digital Marketing Director at Glovo and, lastly, Lenette Yap, User Acquisition Manager at Waegaming.

Finally, there was a quiz among all the attendants that was organized by teams, and it was host by Raul Truckenbrod and Christian Eckhardt, co-founders at Customlytics.

App Promotion Summit Berlin 2018: App Growth Awards Winners

App Growth Awards
App Growth Awards were announced after the conferences

In this year’s edition, PickASO was nominated in the category Best App Marketing Agency of the Year, among AppAgent, Miri Growth, Apptament and Customlytics, on which they were close but ended up being finalists. Here’s a review on categories and winners:

  • Fastest Growing App 2018 – Nutracheck Calorie Counter App
  • Best App Video – Good Catch for Mr Bean – Sandwich Stack
  • Best Paid User Acquisition Campaign – Glispa for NARCOS
  • Best Retention Campaign – Yodel Mobile and mytaxi
  • App Growth Innovation- Gotomo – Mobile Marketing
  • Best App Advertising Platform – Liftoff
  • Best App Engagement Platform – Remerge
  • Best Analytics Platform – AppsFlyer
  • Social & Influencer App Campaign – Baby2Body for Shape Your Pregnancy
  • Best ASO Company – AppTweak
  • Growth Team of the Year – Prolific Interactive
  • App Marketing Agency of the Year – AppAgent
  • App Marketer of the Year – Marvin Rottenberg (Ada Health)
  • Outstanding Contribution to the App Industry – Gessica Bicego (Blinkist)

We’d like to congratulate all the winners of the Mobile Growth Awards 2018!

PickASO team at App Growth Awards
PickASO came close to winning the award for App Marketing Agency of the Year

Shall We Meet At App Promotion Summit Berlin 2019?

Wrapping it up, the congress was a huge success on which TheTool took place sharing its knowledge on ASO thanks to our workshop. We could also learn from all the speakers and did tons of networking with all the assistants, both during the event and the afterparty. If you couldn’t attend the App Promotion Summit and would like to see a demo of TheTool, contact us and we’ll show you everything we have to offer. Don’t let this opportunity slide!

Official website | APS Berlin

TheTool & PickASO at the App Promotion Summit Berlin 2018 #APSBerlin
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Gerard Gordon

Gerard Gordon

Content & Social Media Manager at TheTool. I enjoy practicing sports, listening to good music and learning everything that has to do with technology.

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