Workshop in Advanced Keyword Research for ASO at APS London 2018

Last week, on Thursday, March 22, PickASO and TheTool teams attended the annual App Promotion Summit 2018 in London (#APSLondon). This is, without any doubt, one of the best App Marketing and Mobile Growth congress in the UK. During the event, Daniel Peris (CEO) and Katerina Zolotareva (Marketing & Customer Success Manager) carried out an interactive workshop in “How to perform an Advanced Keyword Research for ASO”.

In this workshop our team members covered the whole process of keyword research & optimization including all different steps as brainstorming, optimization and tracking, and in addition, they also talked about ASO and visibility relevance.

App Promotion Summit London 2018 Logo

As you should know App Store Optimization is the only way to grow your mobile business. Keywords are essential factors that directly affect your ASO strategy. Therefore you need to take your time and carry out a thorough research, select the best keywords for your app or game, track their performance and optimize! Remember, this is not the end as keywords can always be optimized!

In this step-by-step workshop we share with you an example of how to carry out your research and optimization. In addition, we provide you with some advice or tips and we explain you how to use TheTool and help yourself with this overwhelming task.

If you missed our workshop and the chance of learning with us you still are able to take a look at this presentation and find out all the information about Keyword Research for ASO.

Workshop: How to Perform an Advanced Keyword Research for ASO (SlideShare)

Content of the workshop at #APSLondon 2018:

  • ASO and visibility
  • Building an extensive Keyword Research set:
      • Step 1: brainstorm
      • Step 2: study Competitors
      • Step 3: look for suggestions
      • Step 4: analyze and prioritize
  • App Listing Optimization
  • Tracking & Optimization tips
  • Our last new tool: Feature Graphic Extension

In this workshop we highlighted the relevance of App Store Optimization at the Keyword Research level and we provided our attendees with some useful tips and resources in addition to showing and explaining our TheTool best features!

Did you attend App Promotion Summit, London 2018? Did you took part in our workshop? How about visiting our stand? Would you like to know more about TheTool? Reach us here!

Feel free to share our ASO Slides for #APSLondon 2018. Thank you in advance!

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Cristina Stefanova

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