How to Use HTML & Emoji in your Google Play Store App Listing [2021 Update]

In today’s post, we are going to take a look at rich formatting and explain some details about how to actually use HTML & Emoji in the text fields of your app store listing on Google Play.

We have decided to create an easy (and handy) guide to using rich formatting for ASO on Google Play. Keep on reading πŸ™‚

What is Rich Formatting? Can it be used in Google Play Store?

Rich formatting is a way of making the text visually attractive using HTML code. Google Play Store allows to play around with Developer Name, Title, Short Description, Long (Full) Description and What’s New section, and apply HTML formatting, such as bold, italic, underline or color text, (only for Short & Long Description) and include any of numerous Emojis (in any of the textual fields! 😎)

Despite many obvious advantages, this type of formatting is still not so widely used as we can expect. So why not apply it now?

Why do we need to use Emoji and HTML for ASO of Android apps?

Primarily, rich formatting will help us catch user attention. In ASO terms, creatitivy can help with many things: highlight the important points, organize and structure the text, save space (for example, for important keywords), and ultimately, improve the conversion rate and convince the users to install.

There is no proven direct effect of using headings (H1, H2, etc) on improving app store keyword rankings on Google Play Store, but it can certainly keep the information more organized and clear for the users and, maybe, it affects SEO for apps…

You can find all Emojis in this website.

Below are some examples of how does HTML and Emojis look like when included in different elements of the Google Play Store listing:

Google Play - Rich formatting & Emoji
Source: ASO Stack

How to use HTML formatting on Google Play

Using rich formatting for ASO of your app is very easy and very effective at the same time. There are a few rules that apply for different elements of listing:

Title, Short Description and Developer Name

HTML formatting is not supported in these fields, but you can include UTF-8 symbols and Emoji: βœ“β˜†πŸ‘

Full Description and What’s New:

For the Long Description and What’s New Section, there is a wider variety of HTML codes you can apply to format and structure your text. However, they will look slightly different in Google Play Store app and web.

Here is a table with codes that you can use for formatting Description and What’s New fields for your app on Google Play (originally appeared on ASO Stack blog):

HTML formatting on Google Play

Rich formatting and Emoji for app listing – examples

Here is how the use of rich formatting and Emoji looks like when applied to different elements of Google Play Store listing (through the Google Play Console):


Emoji App Title Google Play
Free Music MP3 Player


Long Description - Rich Formatting Google Play

What’s new:

Rich Formatting - What's New Google Play
Subway Surfers

Are app developers and publishers using HTML in Play Store listings?


Rich formatting and Emojis give a nice “bonus” to working on App Store Optimization for Google Play. They can be used in different text elements of app listing: in Title, Short Description and Developer Name they aim to catch user attention to the app, and in Full Description and What’s New sections they help to structure the text, highlight the important points, illustrate and give a bit of personal “touch” to your text.

Are you already using Emoji and HTML formatting in Google Play Store apps? Tell us in the comments!

Liked the article? Share it with your friends and colleagues – thanks in advance!

This post was originally written by Katerina Zolotareva.

Maud Panier
Maud Panier
Content & Social Media Manager at TheTool. I enjoy traveling, sports and I'm always willing to discover new things and face new challenges.

4 thoughts on “How to Use HTML & Emoji in your Google Play Store App Listing [2021 Update]”

  1. Great article, thanks.

    The tag “Blue” actually is supported on the web version. I have tested on Chrome and Microsoft Edge

  2. Everything works and the emojis are allowed everywhere – this is confirmed.
    I have updated and it looks just great.

    As the matter of fact – nobody uses the symbols so I kind of stand out of the masses.

    On the flip side – my Google account suddenly disapproved of all the banners that have been already running for 2 weeks. The reason – “symbols in banners are not allowed”. Adwords, application-oriented campaigns, use store listing to create dynamic assets for the banners.
    Symbols in banners are against Adwords policy so everything got blocked in the middle of hard work.

    The article is great and I appreciate the info you placed here BUT you have to wart people that in case they run Adwords app-oriented campaigns, they will get blocked.

    I hope that helps.


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