One ASO Tool for iOS and Android App Marketing

BIG NEWS: TheTool is now part of App Radar!

Easily track & optimize your App Store Optimization strategy, increase downloads and grow your business with our app marketing tools

Our platform provides you with the data, insights and tools needed to improve the visibility of mobiles app and games.

Already trusted by thousands of users (and growing) all around the globe

Ten Square Games
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From the Bench

ASO for App Store & Google Play made simple and beautiful

App Store Optimization for everyone. TheTool is the only tool you need: extremely powerful & very easy to use.

App Marketing tool

Track everything related to your App Store Optimization strategy with our software and tools: organic & non-organic installs, keywords rankings for your iOS / Android apps and competition, Top Charts, user ratings (feedback), conversion rate, revenue, and much more with our ASO tool.

Measure and understand the impact of your Mobile App Marketing strategy and efforts on the Apple App Store and Google Play Store, maximize your visibility and grow your business. TheTool platform allows you to view and measure the Organic Uplift (relation between organic & non-organic installs) in a really easy way. TheTool is your mobile app analytics tool.

App Radar Platform Benefits

Similar Apps

Track visibility in Search

Analyze and compare the visibility in Search per country and globally. Use our app keywords tools to do keyword research, spy competitors' keywords and compare rankings with them. But remember, App Store Optimization is not only about Search.


Reduce eCPI and UA costs

Get all the the metrics used to optimize ad spend in one place. Integrate AppsFlyer or Adjust to track both organic and non-organic installs, and measure the organic uplift to optimize the costs of paid marketing campaigns and reduce eCPI.

ASO Internacionalization

Manage your localizations

Track your performance worldwide in a separate dashboard and get a visual comparison of your KPIs across countries. Areas for improvement are easy to identify, and the ASO Score helps find solutions to improve each area.

API Data

Get data via API

Integrate ASO metrics to your internal business intelligence tool, Google Data Studio, Tableau or any other platform with TheTool API. Keep your app store keywords and other KPIs in your custom dashboards and take better decisions, faster.

TheTool has been developed by Digital Growth consultants with more than 12 years of experience in Search Engine Optimization and App Store SEO. We know how to grow and…

We ♥️ Data for App Marketing

Get your ASO Score

Need tips to optimize or audit your product page / store listing? Look no further. ASO Score is the best App Store Optimization grader in the market that analyzes your app and gives tips and recommendations to maximize its visibility in the Apple App Store & Google Play Store and improve Conversion Rate in order to get more downloads.

Get a personalized report with a deeper analysis and recommendations. You are going to love our tools.

Track the main ASO KPIs

Our ASO tool covers every step of the App Store Optimization process, from carrying out a keyword research, to market analysis, store listing audit, data insights and KPI tracking.

This app marketing tool is designed to help developers and marketers take better decisions in iOS App Store and Google Play Store about their mobile growth strategy, optimize their apps and games to get more downloads and make more money.

Go global with our software

Global ASO Report is designed to showcase your main App Store Optimization KPIs in comparison between the different countries where your app is available.

It permits monitoring Keyword Rankings, Top Chart, User Ratings, Installs, Conversion rate and Revenues of your app or game in 93  countries and focus in your most important countries

Global ASO Localization
Competitor app tracking

Track your competitors

With TheTool you can analyze the visibility of your competitors and get valuable insights for your App Store Optimization strategy, Search, Top Charts, and User Feedback

ASO is a process of constant analysis of data and its evolution against the competition. With TheTool, your app analytics tool, you can analyze both factors in a simple way.

TheTool platform features for iOS and Android apps

Worldwide Tracking
Keyword Rankings
Top Charts Tracking
Downloads Data
User Ratings
Conversion Rate
Competitors Tracking
Keyword Research
Keyword Suggestions
Optimization Tools
Team Members
App Timeline
Email Alerts
CSV Export
and more...

Love our amazing features? Do you want to know more? 

TheTool helps you boost App Downloads & Revenue

Whether you are a big company or a small startup, we can help you with mobile marketing. TheTool software is already helping hundreds of companies grow their businesses in Google Play Store and iOS App Store through Performance-Based ASO and data-driven actionable insights, a revolutionary app analytics tool. 

Try our App Store Optimization tool for free.

We have developed a complete set of tools to help you grow your app business.