TheTool is introducing App Store Optimization Factors and Trends: Expert Survey, that is aimed to gain insights about the main factors responsible for Search Rankings and Conversion Rate on the biggest app stores – Apple App Store and Google Play Store.
The ASO Factors & Trends for 2018 study is based on survey data from over 60 ASO and app marketing professionals who were asked to evaluate the effect of different on-metadata and off-metadata factors on Search Rankings and Conversion Rate of mobile apps and games.
The following report is designed to help professionals in mobile apps industry: developers, marketers and agencies, to achieve better results with App Store Optimization and Mobile Growth. The results of the report are presented in two infographics, one aggregating the results of the survey about the most influential ASO Factors, and the second one presenting Trends for 2018 provided by the experts.
The TOP 5 factors responsible for ASO on Google Play Store and Apple App Store (on both Search and Conversion Rate level) are nearly identical: App Name / Title, Localized product page, User Ratings, Subtitle / Short Description, and User reviews.