Next week, Barcelona will hold the main mobile event around the globe: the MWC 2019 (Mobile World Congress). We’d like you to be up-to-date with all the events and parties…
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Nowadays, Android smartphones are the most common in the market, so creating games for that operating system is basic to reach a high number of users. And in order to…
At TheTool we are always working to deliver useful and unique features to help marketers and developers get the most out of the App Store Optimization process, and also to…
From February 25th to 28th, Barcelona will hold the biggest mobile event globally: the Mobile World Congress 2019. This year, TheTool & PickASO will play its part. Do you want…
Today we are going to share the awesome work that PickASO -our brother- is doing with one of its clients: a case study that shows that App Store Optimization can…
Another year goes by, and for TheTool it has been a great one (and the second overall in its history!), and just like YouTube or other popular platforms do, we…
For the 5th straight year, PickASO and TheTool took part in the App Promotion Summit Berlin 2018, an event full of novelties and tendencies about app marketing. Once again (and…
Today we are going to see the phenomenon of reinstalled apps, covering the main reasons why they happen and how can they affect ASO. Keep reading! What are App ReInstalls?…
We are truly glad to share that the teams of PickASO and TheTool are participating in the 6th edition of the annual App Promotion Summit in Berlin on Thursday, December…
Today we have a very special guest post from Marcus Carlsson. Marcus wrote a post in the Facebook group “App Entrepreneurs and Marketers Group” on which he told how he…
For the 4th straight year, PickASO and TheTool organize the most exciting party in Barcelona for mobile app marketing professionals. ORGANIC is an after-work on which TOP mobile apps share…
Today we are going to see how A/B Testing for mobile apps works and the best tools available in the market to do it properly and boost business in 2019….
![Why Your ASO Doesn’t Work [AppsFlyer MAMA Board]](https://thetool.io/wp-content/uploads/2018/10/katerina-aso-mama-board-appsflyer-header-1024x536.jpg)
At TheTool we are very proud to announce that our Marketing and Customer Success Manager, Katerina, has taken part in the sixth edition of MAMA Boards, a video project launched…
As you know, at TheTool we are always working to deliver an awesome product that meets our users’ needs. We want it to fit you so you can do your…
Today we are going to talk about Push Notifications Services and we’ll share a list of the best 12 services available on the market and tips on how to do…
We always say the ASO is not only Search… In this post we are going to see the impact user ratings and reviews have for both Conversion Rate and Visibility….
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