This week we have a guest post about User Acquisition from our friends at App Samurai. Kübra Külünk is working as Digital Marketing Specialist at
Do you want to join Applause 2018 next June 1? This is your chance to win a double ticket! (Valued at 698€) You are
We never stop improving TheTool and keep launching new features to make your ASO process easier! This week we introduce an update to our
You are at the point in which your app is fully developed and ready to be launched in the market. This is the biggest
If you find yourself struggling because you don’t have enough budget to promote your mobile app or game, read this post about App Marketing
Product Hackers Day 2018 will be held at Campus Madrid the next 10 May and we will be there! Read this post and don’t
Today we are going to dive right into the world of advertising for mobile apps and list the best ad networks available in the
It is happening! For the third consecutive year, TheTool and PickASO are organizing Applause – the first Mobile Growth & App Marketing Conference in
Last week, on Thursday, March 22, PickASO and TheTool teams attended the annual App Promotion Summit 2018 in London (#APSLondon). This is, without any
Big news – meet our new extension for Google Chrome! Google Play Feature Graphic Viewer is a new and very easy to use tool
There are so many things that you should bear in mind when implementing ASO for a mobile app or game that it might seem
Do you want to spy your ASO competitors? Keep on reading! During the last month we have launched many different features of TheTool to
We are very glad to announce that both PickASO and TheTool teams will participate in the annual App Promotion Summit London that will take
For a few weeks in a row, we’ve been launching new features to help developers and marketers carry out better Keyword Research on App
As promised, we don’t stop launching new ASO tools for Keyword Research. Two weeks ago, we introduced Keyword Density tool, and last week uncovered
On 11th of January 2018, after a major update, Google started revealing installs per keyword data for selected developers in their Google Play Consoles.
Keyword research is an essential part of App Store Optimization. Many of you have been asking us to provide more features for analysis in
As you well know, we love technology and we like to develop “mini-tools” that help us in our day to day. Not long ago,
How does the User Feedback Prompt introduced with iOS 10.3 affect the volume of ratings and average score of an iOS app? Keep reading,
Did you know that backlinks from websites can improve the SEO of your app (both for iOS and Android) and Google Play ASO? In this
TheTool is always on the move – we never stop innovating, designing and creating new features to meet your ASO needs. Today we are
For the fourth year in a row, TheTool and PickASO team participated in the App Promotion Summit Berlin 2017, a congress full of news
Last week, on Thursday November 30th, PickASO and TheTool teams attended App Promotion Summit Berlin 2017, one of the first and biggest App Marketing
Today we will talk about one of the most important strategies in Mobile App Marketing in general and App Store Optimization in particular –
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Welcome to TheTool blog!
TheTool is a brand new Performance-Based App Store Optimization (ASO) tool that allows companies, brands, startups and developers to maximize mobile games and apps’ visibility and increase downloads volume. TheTool has been developed by digital marketers with more than 10 years of experience in ASO, Search Engine Optimization (SEO) and digital marketing.
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