Guide to the Cost-Effective App Promotion in Social Media Ads
According to comScore, millennial attention spans require ads that are just 5 to 6 seconds in length. And considering that they spend 61% of
July 24, 2018
iOS App Development vs. Android App Development: All the Differences
Are you planning to start developing apps? In this article (not very technical) we are explaining all the differences between iOS app development and
June 29, 2018
Cross-Promotion: 7 Reasons To Market Your New App With Cross Promo
This week we have a guest post about cross-promotion from our friends at Tappx. Kinga Kruzmanowska is Supply Director at Tappx. She and her team take
May 15, 2018
39 Amazing Promo Videos You Can Find On Google Play Store
Have you ever got hooked to an app video? Or else, have you ever downloaded a mobile app or game because the Promo Video
May 10, 2018
6 Things You Need to Know About User Retention in Mobile Games and Apps
This week we have a guest post about mobile user retention from our friends at devtodev. Ms. Vera Karpova is an analyst at devtodev
May 3, 2018
Mobile App User Acquisition Strategy: Leverage It with These 12 Channels
With over 8 million of apps in both Google Play Store and Apple App Store the competition is increasingly difficult and getting customers is
April 24, 2018
The 10 Must-Follow Marketing Tips before Launching an App
You are at the point in which your app is fully developed and ready to be launched in the market. This is the biggest
April 18, 2018
12 App Marketing Tactics to Increase Downloads on a Low Budget
If you find yourself struggling because you don’t have enough budget to promote your mobile app or game, read this post about App Marketing
April 12, 2018
Top 28 Mobile Ad Networks for App Monetization and User Acquisition (UA) in 2020
Today we are going to dive right into the world of advertising for mobile apps and list the best ad networks available in the
April 5, 2018
Spy Feature Graphic for Any App on Google Play Store with our New Google Chrome ASO Extension
Big news – meet our new extension for Google Chrome! Google Play Feature Graphic Viewer is a new and very easy to use tool
March 21, 2018
23 ASO (App Store Optimization) Tips Every App Marketer Should Know in 2021
There are so many things that you should bear in mind when implementing ASO for a mobile app or game that it might seem
March 20, 2018
Keyword Spy for ASO – Start Spying your App Competitors
Do you want to spy your ASO competitors and their keywords? Keep on reading! During the last month we have launched many different features
March 8, 2018
Introducing Keyword Suggest (Autocomplete) for App Store & Google Play
As promised, we don’t stop launching new ASO tools for Keyword Research. Two weeks ago, we introduced Keyword Density tool, and last week uncovered
February 14, 2018
TheTool Update: Keyword Density for App Store Optimization
Keyword research is an essential part of App Store Optimization. Many of you have been asking us to provide more features for analysis in
January 31, 2018
Mobile App Localization: How to Increase Downloads and Boost Your Business
Today we will talk about one of the most important strategies in Mobile App Marketing in general and App Store Optimization in particular –
November 30, 2017
Analytics and Attribution in Mobile Apps: Why Is There Discrepancy in Data?
In today’s post (originally posted on PickASO’s blog) we talk about the discrepancies we can find in the data from Analytics Platforms (Google Play
November 22, 2017
How to Create an Effective App Onboarding: 12 Best Practices
In today’s article we will give you 12 tips to create an effective onboarding flow for your mobile app. Keep reading! Table of Contents
October 25, 2017
How to Improve User Ratings on App Store and Google Play – 10 Proven Ways to Do It
A positive user sentiment is an essential factor of App Store Optimization. It is directly influencing visitors in their decisions to download an app,
October 11, 2017
MBaaS: 5 Solid Parse Alternatives 2021 (+5 More for Mobile Games!)
Goodbye, Parse, the father of all Mobile Backend as a Service (mBaaS). Now it’s time to find an alternative… A bit more than half
September 28, 2017
Boost App Downloads: How To Do Search Keyword Optimization
Search is the main channel of app discovery and can become a powerful way to increase installs… Don’t forget! Table of Contents Optimize your
August 29, 2017
Google Ads UAC vs. Facebook Ads (and Instagram Ads) for App Installs Campaigns
Today we are going to take a look at Mobile App Installs campaigns in Google Ads UAC and Facebook Ads, highlight their main benefits
August 16, 2017
Infographic: The Evolution (History) of The App Stores
The history of the app stores: from 2008 to 2017 This week we are super proud to present the infographic of the complete history
August 8, 2017
Guide to Apple Search Ads: How to Create Search Ads in the App Store 
Welcome to a second post from our dear friend Alexandra Lamachenka! Alexandra heads marketing at SplitMetrics and SearchAdsHQ, mobile A/B testing and Apple Search
July 17, 2017
How to measure ASO organic installs in iTunes Connect and Google Play Console
Let’s learn how to measure ASO organic installs in Apple iTunes Connect and Google Play Console Getting an insight about where do most of
June 27, 2017
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