What is MBaaS and why you should use it when building your apps
In this post we will learn what MBaaS is and how it can help your app or game business. MBaaS: everything you need to know Mobile
June 12, 2017
5 Reasons why App Developers fail in their A/B testing strategy
This is a guest post from Alexandra Lamachenka. Alexandra is the Head of Marketing at SplitMetrics, an A/B testing tool trusted by Rovio, MSQRD,
June 7, 2017
First steps with TheTool, your new ASO tool
So, you have decided to implement an ASO strategy for your mobile app or game and you are looking around for ASO tools that
May 23, 2017
Super Mario Run for iPhone: 30-Day Growth Analysis Infographic
Super Mario Run: 30-day growth infographic Last December 15th was released on the App Store: Super Mario Run, the first official mobile game for
January 25, 2017
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Welcome to TheTool blog, the place to learn about ASO and mobile app marketing.