For a few weeks in a row, we’ve been launching new features to help developers and marketers carry out better Keyword Research on App Store and Google Play, understand the effect of
As promised, we don’t stop launching new ASO tools for Keyword Research. Two weeks ago, we introduced Keyword Density tool, and last week uncovered the data from Google Play Console, revealing Installs
On 11th of January 2018, after a major update, Google started revealing installs per keyword data for selected developers in their Google Play Consoles. User Acquisition Reports now provide Organic Traffic data
Keyword research is an essential part of App Store Optimization. Many of you have been asking us to provide more features for keyword analysis in TheTool. Today we present the first of
As you well know, we love technology and we like to develop “mini-tools” that help us in our day to day. Not long ago, we have updated our extensions for Google Chrome
How does the User Feedback Prompt introduced with iOS 10.3 affect the volume of ratings and average score of an iOS app? Keep reading, you’ll be surprised! Table of ContentsThe importance of
Did you know that backlinks from websites can improve the SEO of your app (both for iOS and Android apps) and Google Play ASO? In this post we are going to learn some
TheTool is always on the move – we never stop innovating, designing and creating new features to meet your ASO needs. Today we are proud to present our new feature – Global
For the fourth year in a row, TheTool and PickASO team participated in the App Promotion Summit Berlin 2017, a congress full of news and trends of App Marketing. Table of ContentsTheTool
Last week, on Thursday November 30th, PickASO and TheTool teams attended App Promotion Summit Berlin 2017, one of the first and biggest App Marketing events in Europe. There, Guillermo Gallardo (ASO Manager
Today we will talk about one of the most important strategies in Mobile App Marketing in general and App Store Optimization in particular – localization. Table of ContentsMobile is globalWhat are the
In today’s post (originally posted on PickASO’s blog) we talk about the discrepancies we can find in the data from Analytics Platforms (Google Play Console, Apple iTunes Connect or Google Analytics) and
This week we are going to talk about the key performance indicators (KPIs) for mobile businesses in general, and related to App Store Optimization (ASO) in particular. Are you running a mobile app
We are really excited to announce that this year the teams of PickASO and TheTool will participate in the 5th edition of the annual App Promotion Summit in Berlin on Thursday, 30
At TheTool, we believe that with App Store Optimization is an essential part of App Marketing strategy for mobile products. However, achieving great visibility in the stores and improving the conversion of
In today’s article we will give you 12 tips to create an effective onboarding flow for your mobile app. Keep reading! Table of ContentsWhat is Mobile App Onboarding?Best practices for building an
Welcome to TheTool blog!
TheTool is a brand new Performance-Based App Store Optimization (ASO) tool that allows companies, brands, startups and developers to maximize mobile games and apps’ visibility and increase downloads volume. TheTool has been developed by digital marketers with more than 10 years of experience in ASO, Search Engine Optimization (SEO) and digital marketing.
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