All mobile developers aspire to see their apps as the next Clash of Clans or Netflix, but staying realistic, there are still a lot of ways to make profit out of your
A positive user sentiment is an essential factor of App Store Optimization. It is directly influencing visitors in their decisions to download an app or game, thus acting as an important component
We’ve been working hard on an update that will make TheTool smarter, stronger and more helpful for you. Today we are proudly presenting a long awaited new feature – meet the ASO
Goodbye, Parse, the father of all Mobile Backend as a Service (mBaaS). Now it’s time to find an alternative… A bit more than half a year has passed since Parse has retired,
ORGANIC 2017: here comes the 3rd edition of the coolest App Party of Barcelona ORGANIC is back! The most FUN App Party of Barcelona for app professionals. Not just because we and
Improving the visibility in the app stores is a clear and primary goal of app developers. With the number of apps available in the major stores growing exponentially, and mobile devices covering
Are we going to face a new Google Play interface soon? Thanks to the Reddit user msk247 we learn that Google is preparing a new interface of its app store – Google
Google is going to migrate all AdWords for mobile apps to the Universal App Campaigns… Keep reading and brace yourselves, we got a hard one coming up! Table of ContentsGoogle AdWords for apps
App Store Search is the main channel of app discovery and can become a powerful way to increase app downloads… Don’t forget! Table of ContentsOptimize your keywords and boost app downloads!App Store
ASO -App Store Optimization-, as you all might already know, is an essential strategy for mobile businesses to achieve maximum visibility on the app stores, improve their positions in search, conversion rate
This week’s guest post is by our friend Jonathan Raveh, the Director of Monetization at CallApp, a caller ID & call recorder app with over 35M installs. Table of ContentsMonetizing mobile apps4 hacks
Today we are going to take a look at Mobile App Installs campaigns in Google AdWords and Facebook Ads, highlight their main benefits and find the differences between these two advertising platforms.
The history of the app stores: from 2008 to 2017 This week we are super proud to present the infographic of the complete history of the Apple App Store and Google Play.
In this article we will dive deep into ASO (AKA App Store Optimization) for Android apps on Google Play Store. We have written a complete guide on how to optimize every element
Last week we talked about improving conversion rate and boosting installs by optimizing app screenshots. Screenshots really have a huge impact on conversion rate, a crucial part of the App Store Optimization
This week we have a guest post written by Ashley Sefferman. Ashley is Head of Content at Apptentive, the best in-app communications software for publishers. A mobile marketing and content strategy enthusiast,
Welcome to TheTool blog!
TheTool is a brand new Performance-Based App Store Optimization (ASO) tool that allows companies, brands, startups and developers to maximize mobile games and apps’ visibility and increase downloads volume. TheTool has been developed by digital marketers with more than 10 years of experience in ASO, Search Engine Optimization (SEO) and digital marketing.
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