Do you want to improve the conversion rate to install of your app or game and get more downloads by optimizing your screenshots? In this post we talk about different tools and
Welcome to a second post from our dear friend Alexandra Lamachenka! Alexandra heads marketing at SplitMetrics and Search Ads HQ, mobile A/B testing and Apple Search Ads optimization software trusted by Rovio,
In the last post we talked about optimizing title, short and long description, and other textual On-Metadata for ASO on Google Play Store. In many cases we gave an advice to use
In this post we will take a deeper look into App Store Optimization for Google Play Store, and see how to optimize the most important ASO textual fields: Title, Short Description and
This is a guest post about Push Notifications by Carissa Lintao. Carissa is a content marketer at App Partner, a Brooklyn-based mobile agency. Her responsibilities include creating original pieces of content for
Let’s learn how to measure ASO organic installs in Apple iTunes Connect and Google Play Console Getting an insight about where do most of your app’s or game’s users come from is
In this post we are presenting the latest news of IG Ads: how to create an app installs campaign in Instagram Stories Ads in 5 easy steps. We have already tried it
In this article we will cover the main things that you should monitor in your competitors, and how to track and benchmark the key ASO metrics of your app against your competition
This is a guest post from Tanya Valeva. Tanya is a Customer Care and Sales Associate at SashiDo, a mobile development platform that will help you execute your app’s idea without the
EXTRA EXTRA: Now you can monitor your competitors with TheTool! May was an intense -very intense- month at TheTool. The whole IT team was 100% focused on optimizing performance, fixing some minor
This is a guest post from Alexandra Lamachenka. Alexandra is the Head of Marketing at SplitMetrics, an A/B testing tool trusted by Rovio, MSQRD, Prisma and Zeptolab. She shows mobile development companies
App Store 2.0: New face (WWDC 2017) June 5 2017 was a big day in San Jose with a new Apple WWDC packed with news. The new features have been introduced on
Table of ContentsGoogle Play Developer Console now is Google Play Console…Google Play Console news and updatesStatisticsAndroid vitalsRelease managementUser AcquisitionUser FeedbackFinancial Reports Google Play Developer Console now is Google Play Console… Almost 2
So, you have decided to implement an ASO strategy for your mobile app or game and you are looking around for ASO tools that you can use to optimize your strategy and
Table of ContentsASO? There are apps for that!What is App Store Optimization?Some benefits of App Store OptimizationTheTool native apps for iOS & AndroidFeatures of TheTool mobile appsTheTool apps: ScreenshotsTheTool: App Store Optimization
A digital product is never finished and we’re always improving to offer our customers a better ASO tool that allows to make better app marketing decisions. During april we’ve launched some new
Welcome to TheTool blog!
TheTool is a brand new Performance-Based App Store Optimization (ASO) tool that allows companies, brands, startups and developers to maximize mobile games and apps’ visibility and increase downloads volume. TheTool has been developed by digital marketers with more than 10 years of experience in ASO, Search Engine Optimization (SEO) and digital marketing.
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