Mobile App Tracking & Attribution

About AppsFlyer

AppsFlyer is the global leader in mobile attribution and marketing analytics, as its technology is found on 98% of the world’s smartphones. The company was founded on April 1st, 2011 by Oren Kaniel and Reshef Mann. With headquarters in San Francisco, Bay Area, AppsFlyer has presence all around the world, with office in cities like New York, Beijing, Berlin, London, Buenos Aires and more.

Marketers use its measurement solutions to grow their mobile businesses and maximize the return on their marketing investments. Some of the most popular integrated partners are Facebook, Google, Twitter, Pinterest and Snapchat, among many others, and clients include HBO, Waze, Alibaba, Skyscanner, Activision and 12,000+ brands worldwide.

AppsFlyer’s SDK is designed to support every element of mobile attribution ecosystem, unlocking for mobile developers the access to retargeting networks, push messaging platforms, A/B testing, agencies, PMD’s, predictive analytics, ad networks, fraud protection, ASO (App Store Optimization) and product analytics.

AppsFlyer offers tailored solutions for gaming, eCommerce, travel companies and marketing agencies. Their smart link solution (OneLink) helps measuring user invite and referral programs, plus direct messaging using email or push notifications. AppsFlyer offers an incredibly high number of parameters to make the most of tracking, measurement, analytics and ad targeting.

AppsFlyer + TheTool integration

Integrate AppsFlyer and TheTool to get organic and non-organic installs data in your dashboard. Measure the impact of your User Acquisition strategy on ASO.

Official website

AppsFlyer Info


Type: Mobile App Analytics
Launch: 1 April, 2011
Founders: Oren Kaniel, Reshef Mann
Headquarters: San Francisco Bay Area, California (USA)
Number of Employees: 251-500

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