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Enjoy 7-day FREE trial for all plans

Join 30,000+ users (and counting)

Choose the plan that fits your needs best.


for beginners
39 / per month
  • 2 Apps
  • 300 Keywords
  • 10 Competitor apps
  • 3 Users
  • 100 Replies per month
  • All countries
  • All the Features Below ⤵️


for app marketing specialists
69 / per month
  • 2 Apps
  • 1000 Keywords
  • 100 Competitor apps
  • 5 Users
  • All countries
  • All the Starter plan features plus:
  • Conversion Rate Analysis
  • Metadata Explorer
  • ASO Recommendations
  • Store Listing Editor
  • Bulk Editor & CSV Upload
  • Reply Templates
  • Slack integration
  • Chat Support


for agencies and publishers
129 / per month
  • 2 Apps
  • 2500 Keywords
  • 200 Competitor apps
  • 25 Users
  • 1000 Replies per month
  • All countries
  • All the Advanced plan features plus:
  • App Downloads NEW
  • Keywords Library
  • ASA & Google App Campaigns

* To choose more flexible plan with upto unlimited amount of apps, to create a custom plan or to get a discount on annual subscription, click here.

*VAT not included.

All our paid plans include these features



Ratings & Reviews


Happy people

TheTool quickly disrupted the industry with new insights, great dataviz and a very practical approach to ASO for all levels.
Thomas Petit
Thomas Petit
Full-stack digital marketing expert
TheTool is the best and most cost-effective way to not only track your app growth, but to obtain actionable ASO metrics and insights to establish a winning strategy.
Aleyda Solís testimonial
Aleyda Solis
Founder @ Orainti


How long is the trial?

We want you to find the plan that better fits your workflow and needs in terms of App Optimization. You will get a free trial of 7 days by signing up for one of our paid plans with no obligation to subscribe. It’s 100% RISK FREE.

When do I get charged?

You will be charged on a monthly basis – starting from the day you’ve paid for the desired plan.

What happens after my trial expires?

You have 7 days for testing purposes with access to all plan-specific features. Don’t worry, we’ll send you an email before your trial expires. You can cancel anytime!

What if I decide to switch plans?

You will be able to switch between paid plans anytime, just switch to new desired plan inside the product. For downgrading, please reach out to our Support.

Is it possible to cancel my subscription?

Sure thing! You can cancel anytime. Your account will be active until the next billing cycle that you haven’t paid for yet. At the beginning of a new month, that wasn’t paid for, the account will be downgraded to free plan and you will lose a lot of data.

Refund policy

We work with 24 hours refund policy for the first payment – if you forgot to cancel your FREE trial, we will refund your first payment within 48 hours. If you exceed this period, we won’t be able to proceed with your refund.