Your app must work properly, especially if you want it to generate business of some kind. And to make sure that our Android app works properly, one of the indicators are, among
As you know, any app with a good ASO strategy always comes from a good benchmark, not only to have a general overview of the market but also to discover the growth
In this article we will talk about ASO on-metadata and the differences there are when it comes to optimizing a listing in App Store and in Google Play in 2021 to get
In this post you will find the best advice to apply to optimize the push notifications of your mobile app or game and get to retain more users. Acquire users is a
When the time comes to look for the right attribution partner for mobile apps and games, it might not be that easy. There are different options on the market and each of
In this post we are going to learn the App Marketing basics. They are basics but I’m pretty sure a lot of people don’t know about them. So, here we go! No,
Today we have some big news to announce to you all: we have been acquired by App Radar to join forces and provide you with the most comprehensive app marketing tool for
You are new to App Store Optimization and you want to make sure you implement the right ASO strategy to make your app or game take off on the stores? You can’t
Next Friday, November 27th, 2020, comes back Black Friday, the day of eCommerce where merchants inaugurate the Christmas shopping season with sales, promotions, and very aggressive discounts. And even though this tradition
Being present on social media has become an indispensable part of any marketing strategy worth its salt. However, carrying out a successful digital strategy is a different animal. You should dedicate time
If you browsed YouTube, Instagram, or Twitter within the past year you have probably been exposed to an advertisement showing off an ultracasual game. Ultracasual games, while not being an official genre
Influencer marketing is the fastest growing marketing channel, and it showed no signs of slowing down in 2020. For mobile apps and games, the returns on investment are especially high. With ad
Why is referral marketing important for your app’s growth? Keep on reading. Think about the last time you were searching for an app. Then think about how you were shown at least
Today, we are going to talk about push notifications services & tools. We’ll share a list of the 11 best services available on the market in 2021 and tips on how to
When it comes to acquiring users for mobile apps, there are two traffic channels: organic (users who found your application in the store) and advertising (paid) traffic. This post will guide you
Huawei AppGallery? What the hell is that? You’ve never heard of it? It might be more important than you think… 😉 In this article, we will see what it is and how
This week we have a guest post from Natasha Ponomaroff, Senior Marketing Director of Instasize, a content creating tool kit for anyone editing photos and online content on mobile. Natasha tracks social
Improving push notification performance is perhaps not high on your to-do list. Perhaps you are spending more time on App Store Optimization (ASO) to increase app downloads. But, if you’re spending time
The category “games” is the most popular on the app stores. However, how do that affect developers? First of all, its potential audience is huge, which offers your game plenty of possibilities
Many mobile app makers are using app store A/B testing tools to enhance their app listing and increase downloads. While there’s no replacement for a strong App Store Optimization (ASO) strategy, there
Today we have a guest post from Nick Dimitriou, a Growth Marketer working for email marketing software Moosend. When he is not writing articles, you’ll find him running his SEO magic site-wide,
Today we are reviewing Apple’s useful feature for the App Store: developers can publish their apps in pre-order before their release date. Let’s see the benefits of this new feature. Everything you
We would all agree that users should be one of the most important things to take into account when thinking about your mobile business strategy. Today we are diving right into user
Today we have a special guest post from Kas Szatylowicz, who is a social media manager and outreach coordinator at Nightwatch — a search visibility tool of the next generation. Check out