Nowadays, Android smartphones are the most common in the market, so creating games for that operating system is basic to reach a high number of users. And in order to do so,
Today we are going to see the phenomenon of reinstalled apps, covering the main reasons why they happen and how can they affect ASO. Keep reading! What are App ReInstalls? In many
Today we are going to see how A/B Testing for mobile apps works and the best tools available in the market to do it properly and boost business in 2021. What is
According to comScore, millennial attention spans require ads that are just 5 to 6 seconds in length. And considering that they spend 61% of their time in apps, their attention is at
This week we have a guest post about cross-promotion from our friends at Tappx. Kinga Kruzmanowska is Supply Director at Tappx. She and her team take care about the supply side of Tappx’ business
Have you ever got hooked to an app video? Or else, have you ever downloaded a mobile app or game because the Promo Video convinced you to do so? This week we
This week we have a guest post about mobile user retention from our friends at devtodev. Ms. Vera Karpova is an analyst at devtodev – a full-cycle analytics solution for game developers.
With over 8 million of apps in both Google Play Store and Apple App Store the competition is increasingly difficult and getting customers is becoming harder and harder. You need users to
You are at the point in which your app is fully developed and ready to be launched in the market. This is the biggest moment for developers and marketers, so if you
If you find yourself struggling because you don’t have enough budget to promote your mobile app or game, read this post about App Marketing tactics and learn how to increase visibility, lead
Today we are going to dive right into the world of advertising for mobile apps and list the best ad networks available in the market, so take a look and discover the
Today we will talk about one of the most important strategies in Mobile App Marketing in general and App Store Optimization in particular – App (store) localization. Mobile is global – App
In today’s post (originally posted on PickASO’s blog) we talk about the discrepancies we can find in the data from Analytics Platforms (Google Play Console, Apple iTunes Connect or Google Analytics) and
In today’s article we will give you 12 tips to create an effective onboarding flow for your mobile app. Keep reading! What is Mobile App Onboarding? Onboarding is a business card of
Today we are going to take a look at Mobile App Installs campaigns in Google Ads UAC and Facebook Ads, highlight their main benefits and find the differences between these two advertising
Welcome to a second post from our dear friend Alexandra Lamachenka! Alexandra heads marketing at SplitMetrics and SearchAdsHQ, mobile A/B testing and Apple Search Ads optimization software trusted by Rovio, MSQRD, Prisma,