This week we have an awesome case study from AutoScout24.ch, the most successful car app in Switzerland that serves as a marketplace for buyers and sellers of cars. By taking into account
Today we are talking about the reasons why your app or game could get featured on the App Store, based on an article posted on PickASO’s blog. Getting your product featured on
Our ASO specialists at PickASO did an interesting experiment on the Apple App Store, on which they tried to rank an app for emojis. ASO Experiment: Ranking On The Apple App Store
Today we are sharing a success story from one of our beloved clients, iLovePDF. They started working on their App Store Optimization strategy not that long ago, and nevertheless, they have achieved
Today we are giving away some tips that PickASO shared in its blog to boost the App Store Optimization for your Google Play Games. Don’t miss it! Boost the App Store Optimization
Today we have a post that was published on PickASO’s blog about the importance of adapting your App Store Optimization strategy to the time of year. Don’t miss this article about seasonal
Today we are going to share the awesome work that PickASO -our brother- is doing with one of its clients: a case study that shows that App Store Optimization can increase your
Today we have a very special guest post from Marcus Carlsson. Marcus wrote a post in the Facebook group “App Entrepreneurs and Marketers Group” on which he told how he went from
At TheTool we are very proud to announce that our Marketing and Customer Success Manager, Katerina, has taken part in the sixth edition of MAMA Boards, a video project launched by AppsFlyer
We always say the ASO is not only Search… In this post we are going to see the impact user ratings and reviews have for both Conversion Rate and Visibility. There are
ASO is not only Search… Conversion Rate is one of the most important ASO metrics for app marketers and developers, as it tells how the listing is working in terms of “performance”.
Just to clarify, this post is not a tutorial (but it’s something you can do by yourself), it’s an experience from someone doing ASO with TheTool.io and sharing results. A detailed ASO
As you all know, ASO is the process of maximizing visibility of our mobile apps on the app stores with the goal of getting more downloads, but it’s also about conversion rate
Do you know what Black Hat ASO is and how ? Keep on reading! As you may know, the main app stores are overcrowded – there are millions of apps out there
This week we have a guest post from Adam Henshall. He writes about business process management for Process Street and is COO of the language learning application Idyoma. Based in Sevilla, Adam’s current
Have you missed our first online roundup? Cheer up! We have prepared this post and included all the information for those of you who could not make it to our first roundup
Last week, on Thursday, March 22, PickASO and TheTool teams attended the annual App Promotion Summit 2018 in London (#APSLondon). This is, without any doubt, one of the best App Marketing and
Big news – meet our new extension for Google Chrome! Google Play Feature Graphic Viewer is a new and very easy to use tool that shows feature image of any mobile app
There are so many things that you should bear in mind when implementing ASO for a mobile app or game that it might seem overwhelming. But, don’t worry, we got you covered!
For a few weeks in a row, we’ve been launching new features to help developers and marketers carry out better Keyword Research on App Store and Play Store, understand the effect of
As you well know, we love technology and we like to develop “mini-tools” that help us in our day to day. Not long ago, we have updated our extensions for Google Chrome
Last week, on Thursday November 30th, PickASO and TheTool teams attended App Promotion Summit Berlin 2017, one of the first and biggest App Marketing events in Europe. There, Guillermo Gallardo (ASO Manager
This week we are going to talk about the key performance indicators (KPIs) for mobile businesses in general, and related to App Store Optimization in particular. Are you running a mobile business?
Search is the main channel of app discovery and can become a powerful way to increase installs… Don’t forget! Optimize your keywords and boost app downloads! With this post we are going