TheTool Update: Global ASO Visibility + Installs per Acquisition Channel and More New Features

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At TheTool we are always working to deliver useful and unique features to help marketers and developers get the most out of the App Store Optimization process, and also to ensure that users get the best experience with their all-in-one tool.

This week we are glad to announce some new functionalities regarding the Global section, keep reading because they are going to blow your mind! 🤯

Global Search Visibility

Are you looking for further insights in order to know more about where your app’s users come from? Well, say no more, because we are presenting search visibility for all countries. In this new chart, we show you the number of impressions that the app gets by search and its relation to the number of installs that it gets.

Search Visibility All Countries

Global Explore Visibility

This feature goes hand in hand with the search visibility, only that this one shows the number of impressions while browsing the app stores, and how many installs does the app get. Isn’t that great?

Explore Visibility All Countries

BONUS: Related to this, we are launching a new awesome feature very soon… Stay tuned 😉

Global Conversion Rate by Acquisition Channel

There goes another great one. We are delightful to present the conversion rate by acquisition channel chart, so you’ll be able to see the following percentages of conversion rate.

Google Play Acquisition Channels

  • Explore: unique users that found the app on the Google Play Store, but not from search results (Featured, top charts, similar…)
  • Search: unique users who found the app from Google Play search results
  • Web: unique users who found the app from web search results
  • Google Ads: unique users that found the app on Google Ads campaigns
  • Tracked channels (UTM): unique users who installed the app from UTM-tagged links
  • 3rd party referrers: unique users who installed the app from a deep link from a third-party referrer.

Conversion rate by acquisition channel

App Store Acquisition Channels

  • App Store Browse: unique users that found the app on the App Store, but not from search results (featured, top charts, similar…)
  • App Store Search: unique users who found the app from App Store search results
  • Web Referrer: unique users who found the app from websites
  • App Referrer: unique users that found the app on other mobile app (normally, ads)

If you want more insights on conversion rate, check out this post: How to Improve Conversion Rate for Mobile Apps and Games.

Global Installs by Acquisition Channel

Providing only the conversion rate wasn’t good enough, so the other graph that we are presenting is the number of installs by acquisition channel. In this case, we show the same information provided with the last chart but with the number of installs, so we can now exactly how many installs we are getting from several channels.

Installs by acquisition channel

In a nutshell: February Updates

We are constantly working on improving our existing features, but we also like to give new ones to users and to add more data to make TheTool the all-in-one ASO platform that everyone would like to have. Don’t miss the opportunity to check out these awesome features: search visibility, explore visibility, conversion rate by acquisition channel and installs by acquisition channel for both Apple App Store and Google Play Store.

Be the first one to try them out!

What do you think about these new features? We are looking forward to hearing from you in the comments!

TheTool Update: Global ASO Visibility + Installs per Acquisition Channel and More New Features
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Gerard Gordon

Gerard Gordon

Content & Social Media Manager at TheTool. I enjoy practicing sports, listening to good music and learning everything that has to do with technology.

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