Performance-Based Mobile App Marketing & ASO tool

Easily track & optimize your ASO strategy, increase downloads on the app stores and make more money

We provide you the data, insights and tools needed to improve the visibility of your mobile app.
TheTool is your ALL IN ONE ASO & App Marketing Tool.

Already trusted by


ASO made simple and beautiful

App Store Optimization for everyone. TheTool is the only ASO tool you need: extremely powerful & very easy to use.

Track everything related to your App Store Optimization strategy: organic & non-organic installs, keyword rankings and intelligence, Top Charts rankings, user ratings (feedback), conversion rate, revenue and much more.

Measure and understand the impact of your Mobile App Marketing strategy and efforts on the Apple App Store & Google Play Store, maximize your visibility and grow your business. TheTool platform allows you to view and measure the Organic Uplift (relation between organic & non-organic installs) in a really easy way.

TheTool has been developed by SEO & ASO + & Digital Growth consultants with more than 10 years of experience. We know how to grow and…

We  App Store Optimization

TheTool helps you with the whole ASO process

Data integrations

Integrate data sources

With TheTool you can integrate all your data sources: developer consoles, trackers / attribution partners and advertising networks. ALL data in one place! App Store Optimization made simple.

Analyze App Marketing Metrics

Analyze App Metrics

TheTool organizes all the information about your app and provides data-crossing for easy analysis. How does your ranking on the Top Charts impact downloads? Has organic uplift increased after your last marketing action?

Take the right decisions

Thanks to our recommendations, simple interface and data mix provided in a clear and visual way, you can make the best decisions for your project. Make the right Mobile App Marketing decisions with TheTool!

TheTool platform features. It’s not just an ASO tool for apps…

ASO? App Marketing? We can take you to the next level with our App Store Optimization tool:

Worldwide Tracking

Keyword Rankings

Top Chart Rankings

Downloads Data

User Ratings

Conversion Rate


Competitors Tracking

Keyword Research

Keyword Suggestions

Exclusive Optimization Tools

Team Members


Email Alerts

CSV Data

More features coming soon…

Love our amazing features? Do you want to know more?

View all our amazing features

Audit your ASO

Get your ASO report with the best recommendations!

Need tips to optimize or audit the ASO of your app? Look no further. ASO Score is the best App Store Optimization grader in the market that analyzes your app and gives tips and recommendations to maximize its visibility in the App Store & Google Play and improve Conversion Rate.

Get a personalized report with a deeper ASO analysis and recommendations:

  • Title / App Name
  • Short & long description on the Google Play Store
  • Subtitle & Keywords field on the Apple App Store
  • Visual assets (icon, screenshots, videos & featured image)
  • User reviews and ratings
  • Installs & conversion rate
  • and much more

Audit your ASO in 91 countries and get more downloads!


Look what some happy customers say

TheTool quickly disrupted the industry with new insights, great dataviz and a very practical approach to ASO for all levels

Thomas PetitGrowth team @ 8fit

To me TheTool goes beyond a conventional tracking ASO tool. Keywords driving the actual conversions globally & locally, you got them!

Charo ParedesGlobal Head of ASO & SEO @ DOCOMO Digital

TheTool is the best and most cost-effective way to not only track your app growth, but to obtain actionable ASO metrics and insights to establish a winning strategy.

Aleyda SolísFounder @ Orainti

TheTool gives you great visuals on your keyword positions, downloads and other stats. Really amazing to see all these correlations!

Ilia KukharevASO & Localization manager @ Jetradar & Hotellook

Track competitors

Don’t miss a thing!

With TheTool you can analyze the visibility of up to 5 competitors per app and get valuable insights for your Mobile App Marketing strategy:

Search: Monitor how your competitors’ rank for all the keywords that are important for your business. Analyze the daily evolution of each keyword with intuitive graphics.

Top Charts: Compare your positions in the Top Charts daily against your competition, analyze up to 12 different rankings.

User Feedback: Compare the ratings volume, distribution and average rating for a specific period and monitor how they evolve against your competitors.

ASO is a process of constant analysis of your app data and its evolution against your competitors. With TheTool you can analyze both factors in a simple and easy way!

Learn more

An ASO Tool in your pocket

You don’t need to be in front of a desktop computer to track your Mobile App Business. There are apps for that!
Download our native apps and have your ASO handy!

TheTool Mobile Application for App Marketing
TheTool app on the Apple App Store
TheTool app on Google Play

We help you boost App Downloads & Revenue

Whether you are a big company or a small startup, we can help you with Mobile App Marketing. TheTool platform is already helping hundreds of companies grow their businesses through Performance-Based App Store Optimization (ASO) and data-driven actionable insights.

Featured in

ASO Book

The advanced ASO book by Moritz Daan & Gabe Kwakyi