Meet the first Performance-Based App Store Optimization tool

Easily track & optimize your ASO strategy, increase your apps downloads and make more money

We provide you the data, insights and tools needed to improve your app’s visibility.
TheTool is your ALL IN ONE ASO Tool.

Boost your Mobile Growth like a boss

TheTool is the only App Store Optimization tool you need: extremely powerful & very easy to use.

Track everything related to your App Marketing strategy: organic & non-organic installs, keyword rankings and intelligence, Top Charts rankings, user ratings (feedback), conversion rate, revenue and much more. Because ASO is not just search or SEO for mobile apps… It’s more!

Measure and understand the impact of your ASO strategy and efforts on Apple App Store & Google Play Store, maximize your visibility and grow your App Business. TheTool allows you to view and measure Organic Uplift (relation between organic & non-organic installs) in a really easy way.

TheTool has been developed by SEO & ASO + App Marketing & Mobile Growth consultants with more than 10 years of experience in digital marketing. We know how to grow and…

We    App Store Optimization

Performance-Based ASO

How is installs volume affecting Top Charts rankings? How are Top Charts affecting organic installs? How are installs affecting Revenue? and Keyword rankings? Is average rating affecting conversion rate? Is icon affecting CTR on listings?

With TheTool you can view, measure and understand the impact of your ASO strategy in Search rankings / Top Charts rankings and Organic Uplift. Welcome Performance-Based ASO!

Actionable insights

Measure how your apps perform on Apple App Store Store and Google Play Store, improve their rankings and visibility, track conversion rate, get more organic installs and make more money. Mobile App Marketing made simple!

Get the most accurate, affordable and actionable data-driven insights and win the app stores war. We turn Big Data into business and keep it simple so you can easily increase apps downloads and revenue.

App Marketing for everyone

Are you an app or game developer, marketer, app entrepreneur or mobile growth hacker? Maybe a SEO / ASO consultant or agency? App Marketing or digital marketing company? TheTool software can be used by everyone!

How? Easy! Just SIGN UP, add your apps and keywords (for ANY country), integrate third party data (dev. console, attribution partner, etc.) and you’re ready to go.

App Store Optimization made simple and beautiful

Beautiful, powerful & easy to use. Are you ready to grow your app business?

TheTool main dashboard

Why don’t you give our App Marketing & ASO tool a try?

TheTool is the Mobile Growth & App Marketing tool you were looking for!

Sign up now

TheTool Features. It’s not just an ASO tool for apps…

ASO? Mobile Growth? We can take you to the next level with our App Store Optimization tool:

Worldwide Tracking

Organic Installs

Top Chart Rankings

Keyword Rankings

User Ratings

Conversion Rate


Keyword Research

Exclusive Optimization Tools

Team Members

Email Alerts

CSV Data

Love our amazing features? Do you want to know more?

An ASO Tool in your pocket

You don’t need to be in front of a desktop computer to track your Mobile App Business. Soon (very soon) there will be an app for that 😉

TheTool (ASO Tool) - Overview on Mobile

Increase app downloads & revenue

Whether you are a big company or a small startup, we can help you with Mobile Growth. TheTool tech is already helping hundreds of companies grow their app businesses through Performance-Based App Store Optimization (ASO) and data-driven actionable insights. SEO for apps? We know how it works!

Sign up for free

Latest posts

April 19, 2017

TheTool April 2017 update: new features and big improvements

A digital product is never finished and we’re always improving to offer our customers a better ASO tool that allows to make better app marketing decisions. During april we’ve launched…

App Store Optimization (ASO) mistakes ASO - App Store Optimization
March 28, 2017

16 terrible ASO mistakes you should (please) avoid

In this post we talk about some ASO mistakes app developers and marketers should avoid if they want to improve their apps’ visibility and get more installs Please, avoid these 16…

Applause 2017 by PickASO & TheTool Events
March 9, 2017

Applause 2017: The first App Marketing Congress returns to Spain for its 2nd. edition

Prepare yourself, Applause is back! After a huge success, Applause, the first Mobile Growth and App Marketing Congress in Spain, returns to Barcelona next May 27th. The 2nd. edition will be…