That help you boost your Mobile App Business

Meet all our features.

Easily measure and grow your mobile app or game worldwide with these features.

Search (Keywords) tracking

ASO Search

For which keywords is your app ranking? in which countries? Track your apps’ and competitors’ keywords on Apple App Store & Google Play Store in 91 countries, view how your keywords rankings evolve daily and get new mid and long-tail keywords suggestions to increase your app’s visibility in app store search.

Get traffic, difficulty and competitors estimated scores for all keywords in all countries and languages so you can choose the right ones. For example, unless you have a high app marketing budget or a big “app network” to generate hundreds or thousands of installs with cross promotion tactics; mid & long-tail keyword strategy is KEY for recently launched mobile apps and games to start increasing search visibility and acquire organic users.

TheTool - Search Keywords report

Powerful app store search tracking + keyword suggestions

TheTool - Top Charts Rankings report

Top Charts rankings tracking

ASO Top Charts

What happens to your app’s Top Charts rankings if you generate a high volume of installs? How many organic users do you acquire when your app is Top 10 overall free apps on Apple App Store or Google Play?

The higher Top Charts rankings, the higher visibility and so you get the more organic installs and revenue. With TheTool you can track your apps’ and competitors’ Top Charts rankings on Apple App Store & Google Play Store in 91 countries, view their evolution and understand their impact in your mobile app business.

Top Charts Rankings data and Installs data combined to help you make the right decisions

User ratings (feedback) tracking

ASO Search + Conversion

The more and better user ratings, the more visibility in app store search. Also, average rating and ratings volume are, in both stores, CRUCIAL factors to turn an app store listing visitor into an install.

Track your apps’ and competitors’ ratings (average rating, volume, sentiment) day to day in 91 countries and view how user ratings impact installs volume. Track daily average rating and all time average rating to view how they’re impacting your app business.

TheTool - User ratings report

Track and analyze user ratings & sentiment daily

TheTool - Installs report

Installs tracking

Performance-Based ASO

What’s the relationship between organic & non-organic installs? Is it possible to measure Organic Uplift? How are Top Charts rankings affecting your organic installs? How many installs does your app need to reach Top #1 Lifestyle free and Top #30 Overall free on Apple App Store or Google Play Store in any country? How is localization impacting installs volume?

Find out now: Integrate your app developer account or your attribution partner in TheTool, track your app installs and Organic Uplift in 91 countries!

Integrations: Google Play Developer Console, Apple iTunes Connect, AppsFlyer (more attribution partner integrations coming very soon!) View all integrations

Integrate with developer consoles and attribution partners

Conversion rate tracking

ASO Conversion

How are your app’s average rating, icon, screenshots or feature graphic impacting conversion rate? Has CR improved with the last A/B tests? Which countries have the lowest conversion rate and have to be optimized?

With TheTool you can track your app’s conversion rate in 91 countries and view how it impacts in installs volume and app business.

Conversion rate (visit to listing > install) is one of the most important pieces in the App Marketing puzzle. It has a direct impact in user acquisition costs and mobile growth. The better conversion rate, the more installs and higher revenues.

Integrations: Google Play Developer Console, Apple iTunes Connect (view all integrations)

TheTool - Conversion Rate report

Track your conversion rate daily. Conversion rate is KEY

TheTool revenue report

Revenue tracking

ASO Business

Are you making money with Ads? Which are the most profitable countries in terms of revenue? When you work worldwide mid & long-tail keyword strategy and get more installs… In which countries revenue increase?

Track your apps’ ad revenue with TheTool in 91 countries and understand the impact of app marketing strategy in your mobile business.

Integrations: Google AdMob (more revenue integrations coming soon!) View all integrations

Track your app’s revenue daily per country

More features

Daily / weekly email alerts

Export data to CSV


Team members

Many more powerful features coming soon.

A Performance-Based ASO tool for everyone!

Whether you are a big company or a small startup, we can help you with Mobile Growth. TheTool tech is already helping hundreds of companies grow their app businesses through Performance-Based App Store Optimization (ASO) and data-driven actionable insights. SEO for apps? We know how it works!

Try it out now