Features that drive App Growth
Take control of your ASO, improve visibility and increase downloads.
TheTool helps you Boost your Mobile Business
We provide you with accurate keywords data for Apple App Store & Google Play Store in 93 countries.
Make your app visible in Search!
For what keywords is your app ranking? in which countries? Track your app’s and competitors’ keywords, view how your keywords rankings evolve daily and get new mid and long-tail keywords suggestions to increase your visibility in app store search.
Get traffic, difficulty and competitors estimated scores for all keywords in all countries and languages so you can choose the right ones. For example, unless you have a high app marketing budget or a big “app network” to generate hundreds or thousands of downloads with cross promotion tactics; mid & long-tail keyword strategy is KEY for recently launched mobile apps and games to start increasing search visibility and acquire organic users.
What happens to your app’s Top Charts rankings if you generate a high volume of installs? How many organic users do you acquire when your app is Top 10 overall free apps on Apple App Store or Google Play?
The higher Top Charts rankings, the higher visibility and so the more organic installs and revenue. With TheTool you can track your apps’ and competitors’ Top Charts rankings on both stores in 93 countries, view their evolution and understand their impact in visibility and downloads.
The more and better user ratings, the more visibility in app store search. Also, average rating and ratings volume are, in both stores, CRUCIAL factors to turn an store listing visitor into an install.
Track your apps’ and competitors’ ratings (average rating, volume, sentiment) day to day in 93 countries and view how user ratings impact installs volume. Track daily average rating and all time average rating to view how they’re impacting your business.
How are average rating, icon, screenshots or feature graphic impacting conversion rate? Has CVR improved with the last A/B tests? Which countries have the lowest conversion rate and have to be optimized?
With TheTool you can track your conversion rate daily in 93 countries on both App Store and Google Play and view how it impacts in installs volume and business.
Conversion rate (visit to listing > install) is one of the most important pieces in the App Marketing puzzle. It has a direct impact in user acquisition costs and mobile growth. The better conversion rate, the more installs and higher revenues.
Installs – Downloads
What’s the relationship between organic & non-organic installs? How are Top Charts rankings affecting your organic installs? How many installs does your app need to reach Top #1 Lifestyle free and Top #30 Overall free on Apple App Store or Google Play Store in any country? How is listing localization impacting installs volume?
Integrate your developer account or your attribution partner in TheTool, and track and analyze installs in 93 countries!
Revenue – Business
Are you making money with Ads? Which are the most profitable countries in terms of revenue? When you work worldwide mid & long-tail keyword strategy and get more installs… In which countries revenue increase?
Track your apps’ ad revenue with TheTool in 93 countries and understand the impact of app marketing strategy in your mobile business.
Integrations: Google AdMob (more revenue integrations coming soon!) View all integrations