Getting a lot of positive reviews and a high average rating is our dream and our goal. But are you implementing a proper App Store Optimization strategy to improve user sentiment? With TheTool you can always see whether you are on the right path.
Vital KPIs to optimize
Your app can be already optimized for search and receive a lot of installs. But do you know if your users really like your product? Are there any problems that your users come across when using it? Have you found your niche of loyal users?
Analyzing user sentiment is a very important task in ASO strategy and App Marketing in general. There are many ways to work with app ratings and reviews, like getting in touch and answering to users’ comments, with a chance to improve their review or turn a negative rating into positive.
Working on user ratings and reviews is vital to improving the positions in search, convert visitors into installs, and get an audience of loyal users with a high level of engagement.
Average sentiment on the market
What is an average rating of your competitors’ apps? What are their strong and week points that the users are mentioning in reviews?
With TheTool you can monitor on a daily basis the average rating of your app and the competitors that you chose, and help you answer the questions above. Being aware of the situation on the market globally is essential to understand what do the users might like and expect from your product.
Your ASO will never be the same again!