This week we have a guest post from Natasha Ponomaroff, Senior Marketing Director of Instasize, a content creating tool kit for anyone editing photos
Caroline McClelland is Marketing Manager at Kumulos. With 17 years of marketing management experience in global organizations including information technology, financial services and retail,
The 4th edition of Applause has been a success again! Last Friday, 7th June, we organized (along PickASO and AppsFlyer) the 4th edition of
At TheTool we’ve been working a lot to deliver the best and most complete experience for you, and today we are proudly presenting the
As we have told in a previous post, pre-order apps are apps that are available on the Apple App Store up to 90 days
On May 22nd, 2019 we had the enormous pleasure to attend to the first edition of the ASO Conference in Berlin, organized by our
Today we are talking about the differences between marketing for apps and games, based on an article posted on PickASO’s blog. The category “games”
Today we have a guest post from Jillian Wood, who is Content Marketing Manager at Taplytics, a mobile A/B testing company focused on delivering
Google I/O 2019 has passed, and here’s a recap of the most important things that have been announced for the Google Play Console! Table
This week we have an awesome case study from AutoScout24.ch, the most successful car app in Switzerland that serves as a marketplace for buyers
Today we have a guest post from Nick Dimitriou, a Growth Marketer working for email marketing software Moosend. When he is not writing articles,
Would you like to come to Applause 2019 on June 7th? We are giving away 1 double ticket FOR FREE! (Valued at 1.180€) It’s
Today we are talking about the reasons why your app or game could get featured on the App Store, based on an article posted
Our ASO specialists at PickASO did an interesting experiment on the Apple App Store, on which they tried to rank an app for emojis.
Today we are reviewing Apple’s useful feature for the App Store: developers can publish their apps in pre-order before their release date. Let’s see
Even after putting in their best effort in app development, why are so many app developers still unable to generate revenues successfully? In this
Today we are sharing a success story from one of our beloved clients, iLovePDF. They started working on their App Store Optimization strategy not
We would all agree that users should be one of the most important things to take into account when thinking about your mobile business
Today we have a guest post from Michael Kelley, Content Strategist at Fueled. Michael is a professional tech writer and content strategist with an app
Today is a very special day for us! TheTool was launched on this day two years ago (April 1st, 2017), so we are celebrating
This month we are on fire 🔥 and we can’t stop releasing new features in order to give you the top-quality ASO tool that
We have improved our infrastructure, our overall performance and… we are presenting new features! Not long ago we announced new features regarding our Global
Today we are giving away some tips that PickASO shared in its blog to boost the App Store Optimization for your Google Play Games.
This year, the most important App Marketing and Mobile Growth congress in our country comes back to Barcelona and it presents new features. Check
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Welcome to TheTool blog!
TheTool is a brand new Performance-Based App Store Optimization (ASO) tool that allows companies, brands, startups and developers to maximize mobile games and apps’ visibility and increase downloads volume. TheTool has been developed by digital marketers with more than 10 years of experience in ASO, Search Engine Optimization (SEO) and digital marketing.
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