On May 22nd, 2019 we had the enormous pleasure to attend to the first edition of the ASO Conference in Berlin, organized by our friends at Incipia and Phiture. ASO Conference is
Today we are talking about the differences between marketing for apps and games, based on an article posted on PickASO’s blog. The category “games” is the most popular on app stores. However,
Today we have a guest post from Jillian Wood, who is Content Marketing Manager at Taplytics, a mobile A/B testing company focused on delivering remarkable product and marketing experiences at scale. They
Google I/O 2019 has passed, and here’s a recap of the most important things that have been announced for the Google Play Console! Table of ContentsNew features coming to Google PlayReach more
This week we have an awesome case study from AutoScout24.ch, the most successful car app in Switzerland that serves as a marketplace for buyers and sellers of cars. By taking into account
Today we have a guest post from Nick Dimitriou, a Growth Marketer working for email marketing software Moosend. When he is not writing articles, you’ll find him running his SEO magic site-wide,
Would you like to come to Applause 2019 on June 7th? We are giving away 1 double ticket FOR FREE! (Valued at 1.180€) It’s your lucky day! Once again we give away
Today we are talking about the reasons why your app or game could get featured on the Apple App Store, based on an article posted on PickASO’s blog. Getting your app or
Our ASO specialists at PickASO did an interesting experiment on the Apple App Store, on which they tried to rank an app for emojis. ASO Experiment: Ranking On The Apple App Store
Today we are reviewing Apple’s useful feature for the App Store: developers can publish their apps in pre-order before their release date. Let’s see the benefits of this new feature. Everything you
Even after putting in their best effort in app development, why are so many app developers still unable to generate revenues successfully? In this article, our guest author Lina Lugova from Appgrow
Today we are sharing a success story from one of our beloved clients, iLovePDF. They started working on their App Store Optimization strategy not that long ago, and nevertheless, they have achieved
We would all agree that users should be one of the most important things to take into account when thinking about your mobile business strategy. Today we are diving right into user
Today we have a guest post from Michael Kelley, Content Strategist at Fueled. Michael is a professional tech writer and content strategist with an app development background. He specializes in Android & iOS
Today is a very special day for us! TheTool was launched on this day two years ago (April 1st, 2017), so we are celebrating our second anniversary! Let’s take a look back
This month we are on fire 🔥 and we can’t stop releasing new features in order to give you the top-quality ASO tool that everyone is looking for. As we usually say,
Welcome to TheTool blog!
TheTool is a brand new Performance-Based App Store Optimization (ASO) tool that allows companies, brands, startups and developers to maximize mobile games and apps’ visibility and increase downloads volume. TheTool has been developed by digital marketers with more than 10 years of experience in ASO, Search Engine Optimization (SEO) and digital marketing.
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