Your app must work properly, especially if you want it to generate business of some kind. And to make sure that our Android app
As you know, any app with a good ASO strategy always comes from a good benchmark, not only to have a general overview of
In today’s article, we will see how to do a Keyword Research like a PRO for App Store Optimization with App Radar, the ASO
In this article we will talk about ASO on-metadata and the differences there are when it comes to optimizing a listing in App Store
In this post you will find the best advice to apply to optimize the push notifications of your mobile app or game and get
When the time comes to look for the right attribution partner for mobile apps and games, it might not be that easy. There are
In this post we are going to learn the App Marketing basics. They are basics but I’m pretty sure a lot of people don’t
Today we have some big news to announce to you all: we have been acquired by App Radar to join forces and provide you
You are new to App Store Optimization and you want to make sure you implement the right ASO strategy to make your app or
In this post we are going to meet the best 2D / 3D mobile game development platforms and engines / tools you can use
Today we are going to talk about the key performance indicators (KPIs) for mobile businesses in general, and related to ASO in particular. Are
I have updated this content to reveal the type of app of the AdMob case study… It was a cryptocurrency converter! 😉 Is it
Next Friday, November 27th, 2020, comes back Black Friday, the day of eCommerce where merchants inaugurate the Christmas shopping season with sales, promotions, and
The screenshots of a mobile app or game, together with the app icon, have a huge impact on conversion rate and are a crucial
In this post we will take a deeper look into App Store Optimization for Google Play Store, and see how to optimize the most
Today, we are going to talk about the connection between SEO (Search Engine Optimization) and Google Play ASO, and more precisely about backlinks and
Two weeks ago, on September 16th, Apple launched a new version of its operating system for iPhone, iOS 14, that includes a series of
Lots of things have changed and evolved in the gaming industry. Today, we’ll focus on ASO for mobile gaming, how everything evolved until now
Being present on social media has become an indispensable part of any marketing strategy worth its salt. However, carrying out a successful digital strategy
Interstitial Ads is the most common type of ads that is used nowadays in mobile apps & games. But what are they, how do
If you browsed YouTube, Instagram, or Twitter within the past year you have probably been exposed to an advertisement showing off an ultracasual game.
At PICKASO, we shared with you our brand new mobile Facebook Ads, Instagram Ads, Google Ads, etc. sizes guide in Spanish a few weeks
We know you like them, and we love to create them too… yes, we are back with a new infographic 😍 This time, we’ve
When working on App Store Optimization on the App Store, there is a limited amount of fields that are indexable and where you can
Welcome to TheTool blog, the place to learn about ASO and mobile app marketing.
TheTool is a brand new Performance-Based App Store SEO tool that allows companies, brands, startups and developers to maximize mobile games and apps’ visibility and increase downloads volume. TheTool has been developed by digital marketers with more than 10 years of experience in ASO, Search Engine Optimization (SEO) and digital marketing.
Are you ready to grow your Mobile Business?