The category “games” is the most popular on the app stores. However, how do that affect developers? First of all, its potential audience is
Many mobile app makers are using app store A/B testing tools to enhance their app listing and increase downloads. While there’s no replacement for
This week we have an awesome case study from AutoScout24.ch, the most successful car app in Switzerland that serves as a marketplace for buyers
Today we have a guest post from Nick Dimitriou, a Growth Marketer working for email marketing software Moosend. When he is not writing articles,
Today we are talking about the reasons why your app or game could get featured on the App Store, based on an article posted
Our ASO specialists at PickASO did an interesting experiment on the Apple App Store, on which they tried to rank an app for emojis.
Today we are reviewing Apple’s useful feature for the App Store: developers can publish their apps in pre-order before their release date. Let’s see
Today we are sharing a success story from one of our beloved clients, iLovePDF. They started working on their App Store Optimization strategy not
We would all agree that users should be one of the most important things to take into account when thinking about your mobile business
Today we are giving away some tips that PickASO shared in its blog to boost the App Store Optimization for your Google Play Games.
On the app stores, as it happens with the rest of marketplaces (both online and offline), demand varies depending on the time of year.
Today we have a special guest post from Kas Szatylowicz, who is a social media manager and outreach coordinator at Nightwatch — a search
Nowadays, Android smartphones are the most common in the market, so creating games for that operating system is basic to reach a high number
Today we are going to share the awesome work that PickASO -our brother- is doing with one of its clients: a case study that
Today we are going to see the phenomenon of reinstalled apps, covering the main reasons why they happen and how can they affect ASO.
Today we are going to see how A/B Testing for mobile apps works and the best tools available in the market to do it
There are several mobile ad formats, like banner ads, interstitial ads, native ads, etc. In this post we are going to learn how to
We always say the ASO is not only Search… In this post we are going to see the impact user ratings and reviews have
Do you want to develop / build your first mobile app? Maybe you can use an App Builder… It’s often said that there’s “an
ASO is not only Search… Conversion Rate is one of the most important ASO metrics for app marketers and developers, as it tells how
Just to clarify, this post is not a tutorial (but it’s something you can do by yourself), it’s an experience from someone doing ASO
As you all know, ASO is the process of maximizing visibility of our mobile apps on the stores with the goal of getting more
Do you know what Black Hat ASO is and how it works? Keep on reading! As you may know, the main app stores are
According to comScore, millennial attention spans require ads that are just 5 to 6 seconds in length. And considering that they spend 61% of
Welcome to TheTool blog, the place to learn about ASO and mobile app marketing.
TheTool is a brand new Performance-Based App Store SEO tool that allows companies, brands, startups and developers to maximize mobile games and apps’ visibility and increase downloads volume. TheTool has been developed by digital marketers with more than 10 years of experience in ASO, Search Engine Optimization (SEO) and digital marketing.
Are you ready to grow your Mobile Business?