![App Store Pre-Order & Google Play Pre-Register Apps / Games ASO Tracking [June Update]](https://thetool.io/wp-content/uploads/2019/06/App-Store-Pre-Order-Google-Play-Pre-Register-Apps-Games-ASO-Tracking-June-Update.jpg){kind=tracking}
App Store Pre-Order & Google Play Pre-Register Apps / Games ASO Tracking [June Update]
At TheTool we’ve been working a lot to deliver the best and most complete experience for you, and today we are proudly presenting the
June 6, 2019
Mobile Game Marketing vs. Mobile App Marketing: Everything you Need to Know
The category “games” is the most popular on the app stores. However, how do that affect developers? First of all, its potential audience is
May 22, 2019
How To Use In-App A/B Testing To Optimize Your App Store Listing
Many mobile app makers are using app store A/B testing tools to enhance their app listing and increase downloads. While there’s no replacement for
May 20, 2019
How Localization Increased an App’s Visibility by 74% and Got 38% More Downloads [ASO Case Study]
This week we have an awesome case study from AutoScout24.ch, the most successful car app in Switzerland that serves as a marketplace for buyers
May 8, 2019
5 App Launch Email Examples and Why They Worked
Today we have a guest post from Nick Dimitriou, a Growth Marketer working for email marketing software Moosend. When he is not writing articles,
May 3, 2019
How To Get Your App or Game Featured On The Apple App Store
Today we are talking about the reasons why your app or game could get featured on the App Store, based on an article posted
April 26, 2019
![Can we Rank for Emojis on the Apple App Store? [ASO Experiment]](https://thetool.io/wp-content/uploads/2019/04/Rank-Emojis-Apple-App-Store-ASO-Experiment.jpg){kind=icon}
Can we Rank for Emojis on the Apple App Store? [ASO Experiment]
Our ASO specialists at PickASO did an interesting experiment on the Apple App Store, on which they tried to rank an app for emojis.
April 26, 2019
Apple App Store Pre-Order Apps: Everything You Need To Know
Today we are reviewing Apple’s useful feature for the App Store: developers can publish their apps in pre-order before their release date. Let’s see
April 24, 2019
First Steps With App Store Optimization & TheTool: iLovePDF Success Story
Today we are sharing a success story from one of our beloved clients, iLovePDF. They started working on their App Store Optimization strategy not
April 12, 2019
Mobile User Strategies: Acquisition, Retention… What Should I Focus On?
We would all agree that users should be one of the most important things to take into account when thinking about your mobile business
April 10, 2019
ASO for Games: 4 Tricks to Boost Mobile Games on Google Play Store
Today we are giving away some tips that PickASO shared in its blog to boost the App Store Optimization for your Google Play Games.
March 20, 2019
Why Seasonal ASO is Important for your App Marketing Strategy
On the app stores, as it happens with the rest of marketplaces (both online and offline), demand varies depending on the time of year.
March 7, 2019
6 Tips to Effectively Market Your App on Social Media in 2019
Today we have a special guest post from Kas Szatylowicz, who is a social media manager and outreach coordinator at Nightwatch — a search
February 28, 2019
10 Tips to Promote your Android Game in 2021
Nowadays, Android smartphones are the most common in the market, so creating games for that operating system is basic to reach a high number
February 14, 2019
ASO Case Study: How A Renowned App Doubled Organic Visitors and Increased Installs by 50%
Today we are going to share the awesome work that PickASO -our brother- is doing with one of its clients: a case study that
January 17, 2019
App ReInstalls: Everything You Need To Know About Re-Downloads
Today we are going to see the phenomenon of reinstalled apps, covering the main reasons why they happen and how can they affect ASO.
December 4, 2018
Top 8 Mobile A/B Testing Services And Tools In 2021
Today we are going to see how A/B Testing for mobile apps works and the best tools available in the market to do it
November 6, 2018
Mobile Ad Formats: How To Use Them Properly To Drive App Revenue
There are several mobile ad formats, like banner ads, interstitial ads, native ads, etc. In this post we are going to learn how to
October 1, 2018
User Ratings & Reviews: How They Impact ASO – Ultimate Guide
We always say the ASO is not only Search… In this post we are going to see the impact user ratings and reviews have
September 19, 2018
App Builders: How To Easily Build Your First Mobile App
Do you want to develop / build your first mobile app? Maybe you can use an App Builder… It’s often said that there’s “an
September 10, 2018
How to Improve Conversion Rate for Mobile Apps and Games
ASO is not only Search… Conversion Rate is one of the most important ASO metrics for app marketers and developers, as it tells how
September 6, 2018
![How I Grew App Revenue x35 with App Store Optimization in less than 30Â days [Case Study]](https://thetool.io/wp-content/uploads/2018/09/Grew-App-Revenue-x35-with-App-Store-Optimization-in-30-days.jpg)
How I Grew App Revenue x35 with App Store Optimization in less than 30Â days [Case Study]
Just to clarify, this post is not a tutorial (but it’s something you can do by yourself), it’s an experience from someone doing ASO
September 3, 2018
App Store ASO vs. Google Play ASO in 2021 – Meet All the Differences!
As you all know, ASO is the process of maximizing visibility of our mobile apps on the stores with the goal of getting more
August 31, 2018
Black Hat ASO for Mobile Apps & Games: What is It and How It Works (and Why you Shouldn’t Do It)
Do you know what Black Hat ASO is and how it works? Keep on reading! As you may know, the main app stores are
August 2, 2018
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