Introducing Similar App Cards Data for Google Play Store & SVRank – New ASO Stuff!

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This month we are on fire 🔥 and we can’t stop releasing new features in order to give you the top-quality ASO tool that everyone is looking for. As we usually say, ASO is not only search, and there are tons of downloads that come from browsing the store. Today we proudly present a revolutionary new feature: Similar Visibility Rank (from now on, SVRank) and Similar App Cards worldwide data for Google Play Store. Keep reading, you don’t want to miss that!

SVRank Update

Introducing SVRank & Referring Apps for Google Play Store – Tracking Similar App Cards referring to any app / game

How much visibility does your app have in the Similar App Cards? SVRank will help you find this out.

What apps are referring to your app in the Similar App Cards? In which positions does your app appear? Referring Apps tool will show it to you.

Welcome our brand new ASO feature! We always work on innovative stuff aiming to revolutionize the industry, and we started doing so with the introduction of Installs per Keyword last year. Now, we’ve come up with another game-changer: SVRank (Similar Visibility Rank) and Referring Apps.

ASO SVRank

In the “Explore” section of the Google Play Console, the traffic is divided into Top Charts and “Similar App Cards”… But, what are the “Similar App Cards”? Let’s take a closer look.

What are Similar Apps? (or Similar App Cards)

When you scroll through a Google Play Store listing, after the reviews and developer contact there are some apps featured by categories: “you might also like”, “recommended for you”,  and “Similar Apps”. This last category is the one on which we will focus on today.

Similar Apps Card
Image: Similar Apps Cards for WhatsApp

Similar apps usually belong to the same niche as the app we are looking at (not always, though), and although we can’t be 100% certain about the reasons why they appear there or the factors that have an impact, we do have our suspicions.

Below you can find some of the factors that we think Google Play takes into account when showing an app as a similar in other apps’ listings:

  • On-metadata optimization (Title, Description, Short description…)
  • Natural language recognition
  • Downloads volume
  • Ratings volume and the average rating
  • App category
  • Image recognition: shapes, colors and style of the icon + screenshots
  • Android vitals

In our opinion, all ASO factors have an impact on visibility in Similar Apps.

At this moment you might be thinking: What’s all the fuss about? Well, Similar App Cards are important because they can give visibility to your app, and therefore, represent another way of getting downloads through browsing in the store. But there’s more to it! If your app appears in a Similar Apps Card of a really popular app, this will have a huge impact on your app’s visibility, so you’ll get even more downloads. Visibility in Similar Apps is a metric that’s worth tracking, and it’s a whole new ASO path that needs to be investigated and discovered!

It’s important to keep in mind that this information is provided by Google Play Console, although not precisely. Let me explain:

Google Play Console Similar Apps Cards

In User Acquisition reports in Google Play Console, we can see the number of visitors and installers through Explore. This is a global category that contains many sources, such as browsing a category, or, as Google names it, Similar Apps Cards. So, we can see the number of users that come to our app through similar apps cards, but not precisely as we don’t know the percentage.

Introducing SVRank: Similar Visibility Rank

One day, while browsing Google Play Store, we took a look at the similar apps cards and thought… It would be awesome to know how many and what apps are featuring our app as a similar app, and in which position. So, we made it happen!

What is SVRank?

SVRank shows, for any given country, the position of the target app on Google Play Store (among all the other apps in our database) rated by the “strength” of their referring apps profiles (Similar App Cards). The app with the strongest referring apps profile is ranked #1.

In other words, you are now able to analyze the visibility your app in Similar App Cards by finding out:

  • how many apps refer to yours in their Similar Apps Card
  • what are these apps that are referring to yours
  • what is the position of your app in their Similar App Cards

Wait, what are the “referring apps”?

When talking about similar apps, things can get a little confusing. That’s why we decided to use two different names. On the one hand, similar apps are those that appear in the “similar apps” section. Plain and simple.

On the other hand, each app has different similar apps, so we use the term “referring apps” to name those apps that feature our apps in their Similar Apps section.

A quick example: the app Skype appears in the similar apps section of the app WhatsApp Messenger. But, WhatsApp Messenger does not appear as a similar app for Skype. Therefore, WhatsApp Messenger is a referring app for Skype.

Similar Apps Skype
Similar Apps Card for Skype

How is SVRank calculated?

Every day we crawl the entire Google Play Store and save the first 5 apps from Similar Apps Cards (soon we will increase this number). After that, TheTool does its magic to calculate SVRank. We won’t get too technical about it, but there are several factors that we take into account:

  • The position of the app in Similar Apps Cards – it’s not the same to be featured in the first position or in the fifth.
  • The strength of the app that refers to yours – the impact is bigger if your app is featured in the similar apps for WhatsApp than for some unknown app.

Every day we track this information for all apps and games on Google Play Store for 93 countries. The more powerful apps link to an app in the Similar App Cards, the better the SVRank. For example, right now, Facebook Messenger is ranking 1st in SVRank in the US. Why? Because a lot of powerful apps refer to Facebook Messenger in their Similar App Cards, and it appears in high positions.

SVRank + Referring Apps Distribution
SVRank + Referring Apps Distribution per country (App Metrics) example

Where can I see it?

Similar apps data is available in your TheTool dashboard for your added apps (only Google Play), the competitors and as a part of Global ASO report. You can use it to spy on your competitors and see the positions they occupy in SVRank!

Please note that this is a beta version, and we will continue working on this feature to improve it and add more data. Soon enough we are going to implement a few details to make it even better!

Everything you need to know about SVRank in TheTool

SVRank is available in the following sections: App Metrics, Competitors and Global. We break it down for each section to show you what you’ll find and how we distribute the information.

App Metrics: SVRank Chart (available per country)

Let’s break down all the elements that we are giving with the new SVRank Chart on App Metrics section.

SVRank App Metrics

On one hand, we have the relation between SVRank (dark blue line) and the number of referring apps (light blue).

SVRank is a ranking that we calculate depending on the strength of the referring apps. Therefore, the more popular the app in the Similar App Cards, the higher SVRank it will get. We are showing the best and the worst SVRank that your app has ever had, as well as the average.

On the other hand, you can also view your visibility in terms of positions that your app occupies in Similar App Cards (from 1 to 5).

Competitors: SVRank Chart and Referring Apps Distribution

SVRank competitors

This simple chart above shows a comparison between your SVRank and your competitors’ SVRank. By taking a look at this chart you can easily find out if your competitors have better visibility on Similar Apps cards than your app! We are also showing their position, from top 1 to top 5:

Referring Apps Distribution in Competitors

Global: SVRank Chart for main countries

In the Global ASO Report section, you can also check how is your app performing in terms of SVRank in each country.

SVRank Global for Main Countries

In this section you can check a general overview of the SVRank you get for your main countries, the number of referring apps, and the average SVRank among all countries.

SVRank per country

Global: Explore Visibility (performance) & Average SVRank

Take a look at your Google Play Explore traffic visibility + performance mixed with the global Average SVRank to see how much impact has Similar App Cards in the Explore visibility + performance:

Similar App Cards performance (Google Play)

For example, in the previous image you can see as this app, which is not ranking high in the Top Charts in any country, increases its global visibility in Explore. Why? Because of the Similar App Cards, and that makes average SVRank to improve. In other words, now you can measure your app’s global visibility and performance in the Similar Apps.

Note: Average SVRank is the average of the SVRank of the countries where the app has SVRank and, so, visibility in the Similar App Cards.

Spy Referring Apps Tool

In addition to SVRank, we’ve released a tool that gives more detailed information about the referring apps for any particular app. For any country and any given day, it shows how many apps feature the app of your choice in their Similar App Cards, the position of the app in their similar apps section, the SVRank of these referring apps, and their volume of ratings, together with the average rating.

Spy Referring Apps

This tool is really useful to check what apps are linking to any app in the Similar Apps Cards on the Google Play Store. Just try it 😉

Wrapping it Up

We’ve been working for so long on those new features and we are really proud to announce them today. Although they are still in beta version, it is the first step of something that we think can revolutionize the ASO industry. We’ll keep working on them to deliver more useful information and provide as much data as we can!

With this new and unique data, now you can try to understand how Similar Apps work, or even test your hypothesis.

However, Similar Apps data isn’t available in all of our plans. We are currently working on a change to deliver more powerful and accurate plans for everyone, but at the moment here’s what you’ll be able to check according to our current plans:

  • Startup plan: does not include any SVRank data.
  • Growth Plan: includes SVRank data, but doesn’t include the access to Spy Referring Apps tool, nor to discover the referring apps distribution.
  • Ninja Plan: includes all the information and charts mentioned in this post, but the data is limited to the first 10 apps (for example, if an app has 150 referring apps, you will only be able to see the first 10 with the Ninja plan).

If you are interested in making the most of the Similar Apps data, contact us for a custom enterprise plan with full API access.

Stay tuned – more awesome stuff is on the way!

Are you as excited as we are? Leave us your opinion in the comments and share it 🙂

Introducing Similar App Cards Data for Google Play Store & SVRank – New ASO Stuff!
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Gerard Gordon

Gerard Gordon

Content & Social Media Manager at TheTool. I enjoy practicing sports, listening to good music and learning everything that has to do with technology.

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