New Google Play interface: More prominence to app categorization

Share on facebook
Facebook
Share on linkedin
LinkedIn
Share on twitter
Twitter

Are we going to face a new Google Play interface soon?

Thanks to the Reddit user msk247 we learn that Google is preparing a new interface of its app store – Google Play, where it gives more prominence to the categorization at all levels: differentiating apps from games and from the rest of the downloads available on Play Store (music, movies and books), and the subcategorization of each one of these.

Let’s see what the current menu is, how does the new version look like and how deep the changes are:

Current Google Play menu:

Google Play Store current menu

New Google Play menu:

Google Play Store New Menu

The first difference is more than obvious: we have two big groups: Apps and Games on the one hand and Movies, Music and Books on the other, making five categories, each of them having its own space.

The part that already concerns us: we can see that Google Play is clearly focused on Apps, putting Games to the second tab. That is curious, since games are the main source of revenue for both Google Play and App Store.

Once we are inside the apps section, we notice that Google Play no longer uses side swipe to access all the categories it offers. In the current version we only have 3 possible options at first sight: Most Popular, Games and Categories, whereas in the new version of the Google Play interface all categories are available and provided with a quick access to each of them.

Read more | All the News about Google AdWords UAC (Universal App Campaigns)

We can’t help but mention a prominence given to the category For You, that is focused on personal recommendations. Previously it did not exist as such, but appeared in the Google Play home among other apps without much prominence. In the new version it definitely has a priority, indicating that Google wants to promote its recommendations thanks to the advanced technology of machine learning.

The last of the changes that we want to show is the new interface of the section Editors’ Choice, filled with those outstanding apps that Google itself values and recommends, considering them of great quality and / or utility. This section goes from a more visual format that only combined Apps and Games without any other type of categorization, to a new version that is more functional and offers groups based on interests (photography, fitness, learning English, etc)

Current Editor’s Choice section:

Editor's Choice - Current

New Editor’s Choice:

Google Play Store Editor's choice NewThese are the changes that are standing out so far in the new version of the Google Play Store, but surely they are not the only ones. We will keep a close eye on them and update you with all the news in detail.

What do you think about these changes in the Google Play Store? We are waiting for you in the comments!

New Google Play interface: More prominence to app categorization
5 (100%) 1 vote[s]

Sharing is caring 🤗
Share on facebook
Facebook
Share on linkedin
LinkedIn
Share on twitter
Twitter
Share on email
Email
Francisco López

Francisco López

Subscribe to our newsletter

Don't miss new updates on your email

Leave a Comment

TRACK & OPTIMIZE YOUR ASO

And GROW your APP DOWNLOADS + REVENUE

Join thousands of app developers & marketers!