This guest post about videos and app marketing has been written by Roberta, a marketing professional with expertise in organic content creation. She is currently a content marketer at Placeit and has several years of experience in social media marketing and content writing. Her background in education and communications have led her to many diverse writing positions. On the weekends, you can find her at a neighborhood cafe getting some writing done and getting distracted by dogs.
So, you’re working on a new and exciting app and can’t wait to get it into the hands of your target audience. Of course, to achieve this, you have to know how to market your app effectively. After all, how good is a new app if your audience doesn’t know it exists? You also have to consider that there are literally millions of apps available for download in the App Store and Google Play.
To get your app noticed, there are tons of strategies (like ASO for apps) you can incorporate but one thing you can’t leave out of your marketing strategy is video. To ensure your app gets all of the attention you know it deserves, you have to learn to market your app more effectively using video.
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Create exciting video demos to increase hype
Waiting until your app has been launched to promote it is a huge mistake. You want to build some hype and get people excited for its release date, so it only makes sense to start promoting it before it’s even available. To do this, you can write posts about it, give some users access to it and have them write reviews about it, launch a website for it, etc.
To increase the hype, even more, wait until the launch date is near and then release short videos that feature your app. These can be branded teaser videos featuring your app’s logo design and some broad information. If you don’t have much time to spend on making teaser videos, you can create these using an easy video maker that produces professional results in just minutes. You can also create app demo videos that show snippets of your app in use.
This allows viewers to get a better sense of how they can use your app or how it can solve a problem for them. Don’t give it all away at once. Build it up as the release date gets closer so that your potential buyers get excited to finally be able to purchase it.
Add video to your app’s website
If your app isn’t just the mobile version of your website, then creating a website for it is a must. If you don’t already have this done, what are you waiting for? Having a website that people can visit to learn more about your product, get their questions answered, and get to know your brand is a must. Using SEO, you can reach a wider audience. This can ultimately lead to more engagement and conversions.
To make your website and app launch even more of a success, be sure to include video in your app marketing strategy. Including video on a landing page has been shown to increase conversions by 80% so there’s no reason not to include video of your app on your website. When it comes to the type of video you should include, think promo videos, customer testimonials, and app demos so that you can give your users more insight into your product.
These are easy to make even if you don’t have animation or editing experience thanks to products like an online video maker which can leave you with a professional video in no time. Upload these videos to YouTube for even more visibility, but be sure these are also branded. Include your app’s logo, color palette, and anything else that is essential to its image. If you don’t have a logo yet, you can always use a logo creator like this one to design a logo that will give you a more professional edge.
Create an app preview for the app stores
As we mentioned earlier, the competition in Apple App Store and Google Play Store is tough. Each one boasts more than 2 million apps and games, so saying you have a lot of competition is an understatement. When users enter your app store listing / product page, be sure they stay there and get to know what your app has to offer by giving them attention-grabbing demos of your app in use. Using an app demo video will ensure your listing doesn’t fall short, especially when compared to your competitors.
You will have to be sure your video efforts aren’t a waste of time because each platform has its own requirements and restrictions for these types of videos. Get to know these a bit better before starting to create your video.
Apple App Store requirements
When creating an app preview for the App Store, it can have a length of 15 – 30 seconds and shouldn’t look like an ad. In fact, these should be mostly made up of screen recorded information, like your app in use. Apple gives you the option of uploading multiple videos, so you can make different short videos for different features. The maximum file size is 500MB and they can be either orientation, landscape or portrait. The resolution requirements will vary by device, so make sure your information is up to date so that you get it just right. It’s also worth noting that your video will autoplay, so keep audio and subtitles in mind.
Google Play Store requirements
Google Play does not allow to upload videos; you must use a link from a YouTube video. The views you get from the Play Store also count towards your YouTube views, resulting in a better ranking and more visibility, so it’s a must.
Creating social media business profiles for your app can increase its reach, helping it have a more successful launch. Use all the tools you can to increase visibility on all your social channels and target your market by using things like hashtags and even influencer marketing. Of course, social media also provides you with a great channel with which to connect to your audience and users on a more personal level, so use this to develop your brand voice even further.
All of your content should be branded, meaning it should include your brand’s color palette, logo, and voice. If you don’t have all of this established yet, you can quickly create a professional logo using an online logo maker to start developing your professional brand. For example, you can use Placeit for this.
In general, video posts perform better across all social media platforms, so don’t skip out on sharing promo videos with your followers. No matter what type of video you want to use to reach your target audience, just make sure you’re using the right format. This means you shouldn’t use the same video on Instagram, Facebook, and Twitter. Each one has its specifications, length limits, and best practices, so focus on making different variations of the same video but adapt them to the platform where they will be posted.
To make this even easier look for a promo video maker that will help you create a professional video in just minutes. This is also a great option for social media video ads. Social media ads can help your reach and are often very effective because of their customization options.
To sum up
You’re now more than ready to get out there and start making those promo videos your app needs to succeed. If your app hasn’t launched and you’re just creating your marketing strategy, definitely find a space for video in it. Get started on planning your video content so that when your app launches you can watch your downloads grow!